I'm a big believer that ALL individuals should be utilizing the resources at hand. As an agent, I try my best to encourage our guys that they have to be the biggest promoters of themselves. I've realized that far too many athletes are complacent in regards to self promotion of their skills as well as their brand. Relying on your college, your team, or various media outlets to promote who you are as a player and as a person, is doing yourself a complete disservice. Utilizing a platform as simple and as seamless as YouTube, can truly carry long term benefits beyond the realm of your success within your sport.

One person that has been a blessing for me in the last few months is one of clients, George Campbell. I would say that George is 1st client that I've had that has truly allowed me to have the green light in regards to marketing and promotion of his brand. In doing so, we have not only been able to connect George with several companies and brands, but his network and brand recognition has grown immensely in a short time period. 

The athletes that open themselves up and harness the power of social media + content creation, are those individuals that will see long term, positive affects of their actions extending far beyond just their playing career.