What's good ya'll already know what time it is. On today's episode of Agent Talk we are tapping in to the newly approved bill by the state of Florida that will allow collegiate athletes to make money off of endorsements beginning in July of 2021. This is HUGE! For years the debate has raged on in regards to college athletes being allowed to be paid for their likeness, and for Florida to FINALLY get the ball rolling, this is BIG! There is no doubt in my mind that athletes in college should have the opportunity to make money off of who they are, especially given the fact that these schools are raking in CAKE off of the same athletes. To be able to make a couple hundred, or even a few thousand off of your individual brand while you're in college, I cannot express how beneficial this will be to the average college athlete. For me as a marketing a rep, the potential that this brings is unbelievable, and I cannot wait to be able to tap in with some college athletes to bring value to them. Safe to say, I am HYPE about this.