This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode one of series five, we're joined by Thomas Hill, Chief Commercial Officer at HyperFinity.

We're diving into the agentic AI opportunity for retailers; what it really means, where it can create commercial value, and how brands can move beyond the hype into practical action. From product feeds and agentic commerce to semantic layers, trading meetings and faster decision-making, this episode explores how AI agents can help retailers turn insight into action.

In this episode, we dive into the what, the why and the what next.