Agentic Marketing Podcast

Most marketers decide what to say about the product. Kanishk Arya also decides what the product promise is.

In episode two of the Agentic Marketing Podcast, Nishant Arora, SVP Marketing at Netcore, sits down with Kanishk Arya, CMO & COO of SleepyCat, on what changes when a marketer owns the P&L, and where AI agents are earning their place.

SleepyCat operates in mattresses, a category people buy from roughly once a decade. Most buyers are doing it for the first time, the research takes weeks, and the category has traditionally depended on trying the product in a store. That makes removing the risk of a wrong purchase as important as reaching the customer in the first place.

Kanishk and Nishant get into what a 100-night trial does that advertising can’t, which agents are already running the business, and where AI still falls short.

Subscribe for new episodes of the Agentic Marketing Podcast.Learn more about Netcore: netcore.ai

Most growth budgets go toward finding new customers. IGP went the other way.In episode one of the Agentic Marketing Podcast, Nishant Arora, SVP Marketing at Netcore, sits down with Priyesh Neema, Co-Founder of IGP, on how the business grew revenue 30% from customers it already had.IGP operates in gifting, a category with unusual timing patterns. Purchases cluster around occasions, intent is often someone else's rather than the buyer's own, and the window to be relevant can be days rather than weeks. That makes knowing when to reach someone as important as knowing what to say.Priyesh and Nishant get into what changed, what it took operationally, and where the limits are.Subscribe for new episodes of the Agentic Marketing Podcast.Learn more about Netcore: netcore.ai