EPISODE DESCRIPTION
"In the beginner's mind the possibilities are limitless. In the expert's mind they are finite." Jason opens his new show with Suzuki Roshi because his first guest is the argument made flesh. Bill Mrklas has spent 26 years at BrainMaster Technologies, an Ohio manufacturer of EEG neurofeedback equipment that retrains brains struggling with anxiety, trauma, and autism instead of masking symptoms with medication. He is the sales and marketing guy. He had never typed a line of code, and a year ago couldn't have told you what a terminal was.
Working with Claude and Claude Code, Bill specced and built a brain-training game from nothing: breath pacer, live EEG input over a WebSocket and Python bridge, visuals that respond to a patient's actual brainwaves. Core prototype in an afternoon, polished build in about 35 hours, in an industry where simpler games once consumed entire teams for months. His founder, a Bell Labs veteran who had dismissed AI as junk, kept asking who really coded it. Four months after meeting Claude himself, that founder built an encrypted remote neurofeedback platform he priced at ten engineers, one year, and seven figures.
The heart of the episode is the fight the title promises. Bill's case: engineers build what someone else imagined, and now the person doing the imagining can build directly, so the creative mind finally has an engineering sidekick. Jason pushes on where experts still matter, what this new talent pool of orchestrators is worth to a business, and what happens to therapy when a sales VP can pair EMDR-style stimulation with electrochromic glasses so an autistic kid can do brain training on the floor playing Legos instead of strapped to a computer.
Also in the mix: Ohio's data center fight and the 2 a.m. scolding from Claude that named Wooden Boy Industries.
THE BUILDER'S TOOLKIT
Claude + Claude Code in VS Code for spec documents, phase plans, and the build
A second Claude instance running as a standing advisor
WebSocket + Python bridge connecting EEG hardware to the game
Claude Design for planning, then translating specs to coding agents
Codex, Cowork, and ChatGPT voice mode for background work
GUEST LINKS
Bill Mrklas on LinkedIn: https://www.linkedin.com/in/william-mrklas-l-m-t-2817134/
BrainMaster Technologies: https://brainmaster.com/
TIME STAMPS
00:00 - A new show and a first guest
04:20 - The Vegas seminar that changed Bill's career
08:00 - The Bell Labs founder who asked "who coded it for you?"
10:16 - Jason's November turning point with Claude Code
15:55 - The undiscovered talent pool of AI orchestrators
19:18 - Using Claude Design as a liaison between agents
22:10 - Demo: a neurofeedback game built from scratch
28:41 - Electrochromic glasses and autism therapy
33:20 - Ohio, MAICON, and the data center fight
40:53 - The AI leaders nobody knows
47:54 - Bill's son at Florida Tech, where AI use is expected
51:40 - AI turns reporters into editors
59:35 - Brand becomes a vibe, not a hex code
1:08:00 - The hallway pictures that became a 3D room app
1:13:50 - The Wooden Boy origin story
CONNECT WITH JASON PADGETT
Jason Padgett
AI Solutions Architect | Co-Founder, Wooden Boy Industries | Host, AGI Podcast | AI Adoption, LLM Systems & Human-AI Workflows
AGI - Advance Grow and Innovate with AI Podcast Network
🌐 https://schoolsout.agipodcast.ai/
CoFounder, Wooden Boy Industries
🌐 https://woodenboyindustriesai.com/
Chief Solutions Architect, Chakra AI Solutions
🌐 https://chakrasolutions.ai/
📧 [email protected]
AGI PODCAST NETWORK
School's Out Saturdays: https://schoolsout.agipodcast.ai/
No-Code CAIO Newsletter: https://schoolsout.agipodcast.ai/newsletter/
RESOURCES MENTIONED
Moonshots with Peter Diamandis, featuring Alex Wissner-Gross
Empire of AI by Karen Hao (2025)
Zen Mind, Beginner's Mind by Shunryu Suzuki
MAICON, the Marketing AI Conference, Cleveland
