The Scrum guide defines a Product Owner (PO) as a role accountable for maximizing the value of a product resulting from the work of a Scrum Team. To become great at product management, however, you must be willing to move beyond the textbook definition of a product manager. She says, "You do not attract bees with vinegar, but with honey".

In this podcast, you will discover:

1. Why product management is a critical competency in an organization seeking to drive value in the products/services it is shipping into a market
2. What you need to know to structure and get your MVP right
3. Why engagement and negotiation are important skills that every PO needs to learn
4. Why POs need to get a seat at the strategic decision-making table
5. The difference between an empowered PO and a glorified PO
6. How to influence through effective leadership
7. How to grow into an awesome PO

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