About This Episode

I thought doing anything "anti-aging" was a bad thing. I was wrong.

This week I sat down with Licensed Master Esthetician Carrie Cohen, founder of Swoon Aesthetic Spa, and she completely changed how I think about aging. We talk about the stuff nobody told us, why we're all secretly doing things but refusing to talk about it, and why your aging strategy needs to be yours not your mom's, not your feed's, yours.

Fair warning: my 11s showed up to this conversation too.

About Carrie Cohen

In the midst of a 16 year career in finance and raising 3 kids, Carrie Cohen made a major midlife pivot. As the granddaughter of an Avon Lady, skincare has always been part of her story growing up surrounded by beauty, exploring creams, and learning early the power of self-care. But it was her own journey with dry skin, along with her daughter's struggles with acne, that truly sparked her passion and purpose.

Frustrated by the lack of real results at traditional spas and the clinical feel of many med spas, Carrie envisioned something different where advanced, results-driven treatments meet a warm, welcoming experience. From that vision, Swoon was born.

What We Cover

• Why "aging gracefully" doesn't mean what our moms meant anymore
• Why we're all doing things but nobody's talking about it — and why that needs to stop
• How to find a strategy that fits YOUR comfort level, timeline, and budget
• The treatments Carrie says are worth every penny
• What she'd skip completely
• The one thing we're all overthinking
• Facial hair during perimenopause, yes, we went there
• Why your provider should never be pointing out flaws you didn't walk in with
• The red flags to watch for no matter where you live
• What Carrie has grown to love about getting older

Carrie's Rapid Fire Answers

• Treatment worth every penny: Sculptra, Botox, and laser
• Trend she'd skip: At-home red light therapy masks
• What to start earlier: Sunscreen every single day and retinol
• What we're all overthinking: What everybody else is doing

Connect with Carrie Swoon Aesthetic Spa or on social media @theswoonspa

Connect with Holly Grownish Women or on instagram at @grownishwomen 

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