In this episode, we explore what it means to "do the right thing" in agriculture and how sustainability is shaping the industry. This episode features David McInnes, Former President & CEO of the Canadian Agri-Food Policy Institute, who shares insights into Canada's first Food Sustainability Index—a collaborative effort among over 140 partners to measure sustainability across environmental, economic, and societal dimensions. David highlights the importance of providing sustainable outcomes to stay competitive in global markets.

We also hear from Hailey Jefferies, President and Co-founder of Prairie Fava, as she discusses building a business around Manitoba-grown fava beans. Hailey shares how Prairie Fava is creating new markets for this high-protein, nitrogen-fixing crop while benefiting from Manitoba’s robust entrepreneurial network.

This episode showcases the power of collaboration, innovation, and doing the right thing for agriculture, the environment, and the economy.

Tune in to learn how sustainability is driving progress in agriculture!

In this episode, we explore the critical topic of public trust in Canadian agriculture with two incredible guests: Susie Miller from the Canadian Roundtable for Sustainable Crops and Jackie Dudgeon-MacDonald, a lifelong farmer and advocate for Canadian farming.

Susie provides insights into the role of policy and industry standards in supporting sustainability and transparency, highlighting how collaborative efforts are shaping the future of Canadian crops. Jackie shares her unique experience as a farmer managing both grain and cattle operations, balancing family life, and navigating direct-to-consumer relationships. Together, they unpack the meaning of public trust, the importance of transparency in farming practices, and how meaningful connections with consumers can strengthen the bond between farmers and the public.

This episode offers a real, behind-the-scenes look at how Canadian agriculture is striving to earn and maintain the trust of consumers—now and for future generations.

In this episode, we dive deep into how agricultural policies—both good and bad—shape the landscape of farming in Manitoba and beyond.

We’ll explore the far-reaching impacts of these policies on producers, consumers, the environment, and government. How do regulations and supports affect farmers' ability to thrive? What do these policies mean for food security, environmental sustainability, and the economy?

Joined by two expert voices in Manitoba agriculture: Cam Dahl, General Manager of the Manitoba Pork Council, and Kurt Siemens, a third-generation Egg Farmer.

Together, they share firsthand insights on how policy decisions directly influence their operations, the broader agricultural sector, and the everyday lives of Manitobans.