On this week's episode, we talk with John Bourne, VP of Marketing at Cerus Imaging, a venture-backed agriculture technology company with a mission to help farmers be better stewards of the land while increasing farmer profitability. Topics include the unique needs of farmers, the challenges in measuring advertising efficacy in this particular industry, marketing R & D, niche communities, and a lot more.

Cerus Imaging:

https://www.ceresimaging.net/

Connect with John on LinkedIn:

https://www.linkedin.com/in/john-bourne-2466447/

Connect with host Brandon Kidd on LinkedIn:

https://www.linkedin.com/in/brandonjkidd/

Last but not least, be sure to leave us a rating and review on Apple Podcasts!