Agriculture Advertising

Jim Eadie from AgricultureAdvertising.com discusses how important it is to focus on Story Telling, Brand Building and the difference between Facebook and Industry ads. Sometimes marketers get caught up in the numbers game and lose focus on a strategic long term plan of resonating brands and stories to the forefront of customers minds. 

Episode Summary:

-Tork talks about his career in the Pork industry and the evolution

-Tork talks about how tech savvy the industry is and how print media is dying

-Tork talks about this media company This'll Do Farm, and how is son Sawyer (shown below) is a young entrepreneur

-Tork talks about effective Livestock marketing techniques to the modern producer

-Open Floor; Tork ends the podcast with her final thoughts

Episode Summary:

-Tiffany talks about her story, and how her agency has become a leading digital media agency for Agriculture

A  niche-agency model, BLNKPG concentrates on starting from scratch for  each client objective without a templated approach. 

"Today's agency  world is like many other businesses - you have to be big or small, with a  lot of the medium players being absorbed by larger agencies,"  Obrecht-Johnson said. "I wanted to create an agency that spent more time  with an open mind rather than preconceived solutions. Every idea should  be built based on the specific need a client has, no matter the size of  the project. BLNKPG is about a clean slate for every challenge."

This episode touches on the important of marketing in Agriculture. Jim Eadie touches on Mobile App Technology and other management systems as a strategic long-term approach to focus on with looking at ways to help Agriculture Producers. Mr. Eadie also reviews marketing trends such as Social Media and Podcasts benefits, but also the caution of getting caught up in the clutter of popularity and keeping focused on the next big trend change. Always prepare to pivot early!

The story behind AgricultureAdvertising.com, our digital boutique publications and the professional marketing services we offer to the Agriculture Industry.