This week, EURACTIV’s agrifood team explores the main aspects of the current reform of geographical indications (GIs), the EU’s food quality scheme.

We spoke to the key players in the reform on a range of pending issues, from online protection for GIs to the simplification of registration procedures, not to mention the increased role of the European Union Intellectual Property Office (EUIPO). We discussed the nitty-gritty of the reform with the help of Amandine Legros representing oriGIn EU - the association of GI producers – as well as Paolo De Castro, rapporteur on the dossier for the European Parliament, to conclude with a long interview with Christian Archambeau, EUIPO’s executive director.