Lorenzo Roos is a generational farmer in Brazil who is also sharing his farming story on social media to connect with farmers around the world. In this episode, Roos discusses his family’s farming history, the dynamics of family farming and his mindset of helping other farmers.

Roos and AgWarriors Podcast host Jeremy Matuszewski talk about the differences in growing seasons between Brazil and North America, while highlighting shared priorities such as soil preservation, soil health and the use of cover crops. Roos also opens up about the personal challenge of losing his father as a young adult and how that experience shaped his perspective on farming and leadership. The conversation also touches on government challenges facing Brazilian agriculture, Roos’ passion for farming, how he got started as a content creator and why sharing agriculture online matters. He also offers advice for young farmers and those looking to tell their own ag story.

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