On this week's AHA Business Podcast, Allan speaks with Tracey Kirsch, president of Electromedical Products International, Inc. Tracey talks about Alpha-Stim, a new cranial electrotherapy stimulation technology that is used to treat anxiety, stress, insomnia, depression, and physical pain. She explains how the technology came to be and how she hopes to make it a more common medical treatment in place of addictive prescription drugs.