The automotive industry has changed dramatically. The way customers buy cars has changed with it. But has the dealership experience kept up?
In the first episode of Ahead of the Curve, the podcast from the DOWC Network, DOWC CEO and AiAuto Co-Founder Michael LaMotta sits down with host Paulina Sansone to talk about the experiences that shaped his career, the evolution of the automotive industry, and why he believed there had to be a better way to do business.
Michael shares the story behind DOWC, what he learned from decades in automotive, and the frustrating car-buying experience that reinforced something he was already seeing across the industry: today’s customers expect a different process.
From changing generations of buyers to the technology reshaping the dealership, the conversation sets the stage for what’s ahead, and why dealerships need to evolve alongside their customers.
It’s the story behind the ideas, the company, and the vision driving automotive forward.