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By Coco Mocoe
4.7
126126 ratings
The podcast currently has 102 episodes available.
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.
At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:
* The “Joker 2” Movie: Reaction
* “Love is Blind” on Netflix Season 7
Do you want a follow up episode about the “archived effect” in marketing with specific examples? Let me know in the reviews.
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
Become a paid subscriber to unlock all of the extended episodes at cocomocoe.substack.com
Sorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️
In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of Substack and what it says about shifting needs from users and what they want from the next generation of creators who will break big.
At the end of the episode, I will dive into my specific advice for how I got followers over to my Substack.
Find the extended versions of the podcast here: cocomocoe.substack.com/podcast
Some of my favorite Substack profiles:
* After School (a trend report newsletter)
* Culture Work (nuanced cultural takes and deep dives)
* The Social Juice (a marketing newsletter)
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
Today’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.
Pluto went back into Capricorn in September of this year and will remain there until November 18th, 2024. It will leave Capricorn for the last time in our lifetimes and go back into Aquarius for the next 18 years.
What does Chappell Roan’s rise during the Pluto in Aquarius sneak peak earlier this year signify to us about how fame and celebrity culture might shift as the mysterious planet moves into the sign of community and innovation?
References:
* The Astrology Podcast: Age of Aquarius Episodes
* Chani Nicholas: What you need to know about Pluto in Aquarius
* Chappell Roan’s Natal Chart: Deborah Roe (IG)
Disclaimer: I am not an astrology expert and do not claim to be. It is something I look at for fun but I encourage you to do your own research and come to your own conclusions.
Let me know what you thought of this episode & if you would like more pop culture astrology deep dives by letting me know in the reviews of the podcast on Spotify and Apple. Thank you for your support!
The extended version of the episode is only available to paying members of the official Substack. You can join by going to cocomocoe.substack.com
Email: [email protected]
Follow Coco Mocoe!
Instagram: @cocomocoe
TikTok: @cocomocoe
YouTube: Coco Mocoe
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.
At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:
* The “The Secret Lives of Mormon Wives” on Hulu
* The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison Rae
Only paying members of the official Substack can listen to this portion of the podcast. Subscribe to the #AOTC Substack to listen to the pop culture portion of this podcast episode: coocmocoe.substack.com/podcast
Additional Source: “The allure of companies like Lularoe for LDS women” by Washington Post
Do you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here: cocomocoe.substack.com
AMAZON BOOK RECS:
* “Steal like an Artist” Austin Kleon (9.69 for paperback)
* “Big Magic” Elizabeth Gilbert (11.89 for paperback)
* “The Creative Act” Rick Rubin (19.25 for hardcover)
* “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover)
Thank you for using my Amazon associate links above as I get a percentage of the sale
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts - love you, coconuts.
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
Subscribe to the official Substack if you want to listen to the extended episode every week: cocomocoe.substack.com
Did you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.
Today’s episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to create online but is afraid they missed their window. Whether you have yet to post your first video or you run an account with 10,000,000 followers but you are afraid that you are “washed up” - this episode is for you.
In this episode, we talk about:
* How to find the platform that is right for you (ex: TikTok vs. YouTube vs. Podcast)
* How to find your niche online
* How to find what makes you unique within your niche
In the extended episode for paid subscribers on Substack, we will talk about:
* How to change your niche without losing your audience
Do you want more creator advice like this or do you want pop culture deep dives? (You can vote on the official Substack video: cocomocoe.substack.com)
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Thank you for reviewing the podcast on Spotify and Apple Podcasts!
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Email: [email protected]
SPOILERS AHEAD!
In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.
If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.
Reference Links:
Pop Star Academy on Netflix
“Blink Twice” Trailer on YouTube
“How to join a K-Pop Girl Group” WikiHow
Karina from AESPA apologizes for relationship (CNN)
35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)
Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!
TIME STAMPS:
0:00 - Introduction
2:20 - Pop Star Academy Recap
2:49 - What is a k-pop trainee
5:05 - Pressure for idols to avoid scandals*
7:50 - Comparing strict rules to early Hollywood rules
10:00 - Burial training process
14:00 - When Abby got cut
14:48 - When a girl got cut for social media
17:31 - Ethics of the “dream academy” being a surprise survival show
19:15 - Lexie quitting
23:22 - Filming the girl’s therapy session
24:15 - Why didn’t the show focus on the final members of KATSEYE
26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person
PAID COCONUTS: EXTENDED EPISODE
29:40 - Final thoughts on “Pop Star Academy” Documentary
30:40 - (Prediction) Katseye will open for Olivia Rodrigo*
32:27 - KATSEYE genius promotion roll-out*
34:50 - “Blink Twice” Analysis
36:34 - “Blink Twice” Recap (Spoiler Alert)
37:00 - Channing Tatum deserves an Oscar
39:40 - Why they wear all white on the island
41:30 - The “snake venom” truth serum
42:45 - The desire to be seen
43:34 - White bowtie on dresses
44:37 - What Stacy’s character represented
45:34 - What did Lucas represent?
46:55 - What did the indigenous workers represent?
47:53 - What the bodyguard represents
49:18 - Plot holes in movie
Email: [email protected]
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
Follow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:
cocomocoe.substack.com
#KATSEYE #PopStarAcademy #BlinkTwice #MovieReview
Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.
This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:
We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.
One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/
Thank you for leaving a review of the podcast on Apple and Spotify!
(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)
Email: [email protected]
Follow Coco Mocoe on socials for daily marketing & pop culture content:
* TikTok: @cocomocoe
* Instagram: @cocomocoe
* YouTube: Coco Mocoe
* LinkedIn: Coco Mocoe
Time Stamps:
0:00 - Introduction
2:42 - “Why too much choice is a bad thing” episode on Nudge podcast
3:21 - The “Head & Shoulders” Study & The paradox of choice
8:56 - Why algorithms reward repetition
10:36 - When to experiment vs when to repeat as a creator online
12:45 - Crumbl Cookie Marketing Example
14:15 - The McDonalds Study
16:00 - Chasing trends as a creator
17:20 - “Blue Ocean Strategy” in Marketing
20:45 - “Branding is just repetition”
23:57 - PAID SEGMENT
Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following
24:33 - Toni Bravo: Beauty Influencer
27:15 - Jools “Very Demure” Lebron
29:00 - How to stand out from the rest of your niche as a creator
31:15 - Logan M “Cucumber Salad” TikTok Chef
33:48 - Keith Lee on TikTok
36:09 - The “Hollywood Hair Theory”
37:44. - “The Dare” & the power of branding
39:22 - Concluding Thoughts
Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)
Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.
Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:
#Marketing #TikTok #MusicIndustry
Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.
For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:
https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius
Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?
Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!
Time Stamps:
0:00 - Introduction
1:39 - Love Island USA Reunion
4:00 - How they should’ve formatted the reunion
6:50 - Liv is the leader of the cast
8:25 - The firepit convo where they voted out Andrea
9:50 - JaNa talks about unaired topics from reunion
10:23 - Aaron vs Kaylor Drama at Reunion
14:20 - Miguel & Leah vs Rob
16:24 - Kendall & Nicole Clip
18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions
24:36 - Blake Lively Situation Got Even Worse
26:30 - Colleen Hoover’s problem
28:00 - Where Justin Baldoni went wrong
30:40 - Why Blake Lively will struggle to repair her reputation
32:51 - Was this Blake Lively’s Oscar run?
36:05 - What does Blake Lively do next?
38:30 - The bizarre world of TikTok Shop
Watch my previous episode on “Love Island USA” here:
https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump
“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!
Email: [email protected]
In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million.
Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts.
And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money?
The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out.
Time Stamps:
0:00 – Introduction
5:13 – “It Ends With Us” Box Office Results
7:22 – Deadpool x It Ends With Us: Marketing Cross-Over
9:40 – Critic Reviews of “It Ends with Us”
16:51 – The confusing marketing of “It Ends With Us”
22:30 – Ryan Reynolds writing the roof scene
24:36 – “All Press is Not Good Press”
27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty”
33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode)
42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video
44:00 – Former Employee, Jake Weddle, Speaks Out
46:15 – Mr Beast’s Solitary Confinement Video Gone Wrong
51:26 – The similarities of the David Dobrik situation and the Mr Beast situation
– The End of the “Mr. Beast” Era on YouTube
Thank you for rating the podcast on your preferred platform!
Follow Coco Mocoe on Socials to stay connected through out the week:
* Instagram: cocomocoe
* TikTok: cocomocoe
* YouTube: Coco Mocoe
Email: [email protected]
Referenced Articles:
The Hollywood Reporter: “Box Office Boom…’It Ends With Us’ Soars to Huge $50”
The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift…?”
Rotten Tomatoes: “It Ends With Us” Reviews
New York Times: “Willing to Die for Mr. Beast (And $5 Million)”
DogPack404: “I Worked For Mr. Beast, He’s a Fraud”
DogPack404 Interviews Jake Weddle
This podcast is based on my own opinion! I always encourage you to do your own research.
Did you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership?
We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck?
This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly.
Links and references in this episode:
* Forbes Article: “Think Like a Creator”
* Deadline: “Love Island USA Doubles Viewership”
* Screen Rant: “I Believe Love Island USA Season 6 Saved The Series”
Episode Time Stamps:
* 0:00 – Introduction
* 3:45 – Table of Contents
* 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons
* 13:00 – How this season captured authenticity vs contrived reality TV
* 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host
* 27:22 – The key to viral “authenticity” as a creator or brand
Paid Time Stamps (Extended Episode):
* 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram
* 44:50 – Predictions for the “Love Island USA” cast
* 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early days
Rate the podcast to help it grow ⭐️
Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.
For business inquiries, email: [email protected]
Listen to the extended episode by subscribing for $9/month on Substack:
Download the Substack app to listen to the episode from your phone
Follow Coco Mocoe on TikTok, Instagram and YouTube!
* IG: @cocomocoe
* TT: @cocomocoe
* YT: coco mocoe
The podcast currently has 102 episodes available.
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