In their debut episode of Ahead of the Curves, Keeva and Caitlin dive into the biggest marketing campaigns of 2024. From Boots’ empowering Make It Magic Christmas campaign to Charli XCX’s Brat Summer takeover, they discuss the successes, the subtle creative elements, and the shortfalls.

With personalisation as a recurring theme, they explore how some of the most empowering women in retail have leveraged their personal brands to drive company success. Full of light-hearted conversation, laughs, creative industry insights, and a shared passion for their careers, the girls chat after work to give you a deep dive into the ever-evolving world of retail and marketing.