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Ahead of the Curves
Ahead of the Curves episodes
- Ep. 1 - Personalisation & 2024’s Biggest Brand Campaigns
In their debut episode of Ahead of the Curves, Keeva and Caitlin dive into the biggest marketing campaigns of 2024. From Boots’ empowering Make It Magic Christmas campaign to Charli XCX’s Brat Summer takeover, they discuss the successes, the subtle creative elements, and the shortfalls.
With personalisation as a recurring theme, they explore how some of the most empowering women in retail have leveraged their personal brands to drive company success. Full of light-hearted conversation, laughs, creative industry insights, and a shared passion for their careers, the girls chat after work to give you a deep dive into the ever-evolving world of retail and marketing.
37 min
About Ahead of the Curves
From the publisher's feed
Ahead of the Curves is hosted by work besties Keeva Freeman and Caitlin Collins. Join us as we dive into the latest retail innovations, marketing campaigns, and cultural trends of the moment,…
focusing on tech advancements and the women who are leading the way.
Expect insights, inspiration, candid conversations, and humour as we explore standout brand strategies, product launches, store designs and marketing campaigns. From empowerment to industry trends, retail innovation, and more, we have got you covered.