Ahoy! AR - Marketing and Branding

In this podcast, Lucas explores the idea of 'value' and how you can give it to each sub-set of your audience... and how the type of value/content you make can actually DEFINE who your audience is.

The more options available and the more overwhelming your store is, the more likely you are to lose people along the way.

Balancing a consistent brand while still experimenting with your content can be tricky...

Can I reuse the organic content that my AR filter generates to fill my feeds up?

Not only do they give your account/profile a sense of "legitness" and social proof, but they can act as an organic way to generate content for you.

Don't let the fact that things aren't "perfect" prevent you from taking action. Give your all and dedicate yourself to the craft, but don't expect mastery straight away.

AR filters are one of the many things that you can use to boost your offer and increase sales.

What are people searching for in Instagram? What kind of keywords and filters are they looking to add to their stories, and how can you rank your brand in the list?

No matter how good the storefront looks, there's always fires to be fought behind the scenes.

Think about your brand, business, product or service…. How can you break it down into categories/key ideas? What individual concepts come from that?