The EU strives to set the international standard with its AI regulation. But how likely is it that the EU rules will become internationally adopted? And under which conditions could that happen? We discussed how the upcoming AI regulation is likely to shape this technology's future via the so-called 'Brussels effect' with Charlotte Siegmann, a predoctoral research fellow at Oxford University, and Markus Anderljung, head of policy at the Centre for the Governance of AI.