Talking AI

AI Agents or Automation? How to Choose the Right Approach


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In this insightful episode, the host is joined by Marcus McGehee, the founder of the AI Consulting Lab, to dive deep into the realm of AI automation and agents.

They discuss the difference between automation and AI agents, how AI tools like make, n8n, and others are reshaping the landscape, and the concept of breaking down tasks for efficient AI application.

Marcus also shares a practical example using in n8n showing how to set up an AI agent for competitive analysis and email automation, and emphasizes the importance of data organization and targeted training for successful AI adoption.

Whether you are new to AI or looking to elevate your business processes, this episode provides valuable nuggets on optimizing your workflow with AI.

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Key Moments:

  • Defining Automation and AI Agents
  • Automation vs AI Agents: Key Differences
  • Identifying Automation Opportunities
  • Custom GPTs: A Game Changer
  • Live Automation Example
  • Fine-Tuning AI with System Assistant Messages
  • The Evolution of Prompt Engineering
  • Using Prompt Generators for Optimization
  • Practical Applications of Chat GPT
  • Setting Up AI Automation
  • Building Effective AI Tools
  • Competitive Insights and Use Cases
  • Challenges in AI Adoption
  • The Importance of Data Quality

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Key Links:

  • The AI Consulting Lab
  • Connect with Marcus on LinkedIn

Mentioned in this episode:

AI Opportunity Finder

Feeling overwhelmed by all the AI noise out there?

The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

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