In this episode of Breakthrough Innovation, we sit down with Amir Elion, founder of Think Big Leaders and former head of AWS’s digital innovation program in the Nordics.

With 25+ years in product strategy, emerging tech, and innovation leadership, Amir shares how he blends systematic frameworks with AI tools to scale creative thinking — without losing the human touch.

🧠 Why innovation still requires human empathy, even in an AI-driven world

🛠️ How Amir trained ChatGPT to act as an “innovation co-pilot”

🧭 A step-by-step breakdown of Amazon’s Working Backwards methodology

🧪 Real-time AI in workshops: how to use it without killing the vibe

💡 Why clarity on your customer and problem is the most important innovation skill

Whether you're building an AI-powered future or just trying to innovate more effectively, this episode delivers actionable frameworks with practical depth.

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