In this episode of Breakthrough Innovation, we sit down with Paul Schmidt, VP of AI & Innovation at SmartBug Media, to break down why so many innovation efforts fail — even when the ideas are solid.
Paul brings an operator’s lens to innovation, services, and AI adoption, focusing not on hype, but on what actually sells, scales, and sticks.
💥 The #1 reason new services fail: no distribution, no buyers
🧩 Why innovation must include sales, marketing, service, and customers from day one
📉 How overly bespoke solutions quietly kill scalability
🎯 Why your biggest growth lever is probably existing customers, not new logos
🤖 How to adopt AI by solving small, painful problems instead of boiling the ocean
If you care about turning innovation into revenue — not theater — this episode delivers a clear, grounded playbook.
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