Parthi interviews Ryan Baum (Gorgias) to chat about not being afraid to experiment with AI use cases in marketing, the importance of owning a north star metric, and more.
 
Check out Gorgias: https://www.gorgias.com/
Check out Letterdrop: https://www.letterdrop.com

Parthi interviews Ryan Baum (Gorgias) to chat about not being afraid to experiment with AI use cases in marketing, the importance of owning a north star metric, and more. Check out Gorgias: https://www.gorgias.com/ Check out Letterdrop: https://www.letterdrop.com

AI and Change Management with Ryan Baum

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound.

Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Business

Marketing

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

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AI and Change Management with Ryan Baum

AI and Change Management with Ryan Baum