Welcome to Episode 21 of "Unfudge Your Marketing" with your host, Kristi Mitchell! In this solo episode, Kristi delves into current marketing trends and makes some insightful predictions for the future. Inspired by recent conversations with college students and their inquiries about the evolving landscape of marketing, Kristi shares her perspective on the role of AI and the shift towards using freelancers and contractors.

• Current Trends:
• Kristi discusses the noticeable trend of businesses adopting AI for content creation. She highlights the pitfalls of AI-generated content often lacking authenticity and personality.
• Personal Approach:
• Kristi introduces her approach to integrating AI without losing the essence of authentic content. She explains how she utilizes tools like CastMagic to repurpose her own content efficiently while maintaining her unique voice.

• Emerging Trend:
• Kristi touches on the growing popularity of small businesses leveraging freelancers or contractors for specialized marketing tasks. This approach offers cost benefits and the ability to access specific skills without the overhead of full-time employees.
• Pioneering the Shift:
• Kristi predicts a future where more businesses might move away from traditional marketing agencies in favor of specialized freelancers and strategic partners.

• Challenges with Agencies:
• Kristi shares insights from business owners who feel underserved by large marketing agencies. Common grievances include lack of personalized attention and one-size-fits-all strategies.
• Future Outlook:
• Kristi believes that the demand for more personalized and adaptable marketing solutions might challenge the traditional agency model.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com