UNFUDGE YOUR MARKETING

UNFUDGE YOUR MARKETING

By Kristi MitchellBusinessMarketing
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UNFUDGE YOUR MARKETING episodes

  • The Shiny Brand Trap: My Real Estate Marketing Mistake

    Kristi and her husband decided to sell their cottage. They chose the most polished, well-known realtor in the area. Expensive SUVs, impressive marketing materials, a structured process, and a story about selling a property down the road for way more than expected. It all looked exactly right.

    And then it did not go the way they hoped.

    In this solo episode, Kristi connects her own real estate experience to a mistake she hears from business owners on this show all the time, and what she wishes she had done differently before signing on the dotted line.


    You'll learn:

    • What it actually feels like to get caught up in a shiny brand and miss the warning signs
    • The question she never thought to ask about the open house promotion strategy
    • Why vanity metrics and impressive stories are not the same as results for you
    • The due diligence step she skipped and immediately regretted
    • What to ask any provider, marketing or otherwise, before you commit
    • How to separate a good sales pitch from a good strategy

    • If you have ever made a hiring decision based on what looked good instead of what was right for you, this one is going to feel very familiar.

      Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.


      Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com


      Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      18 min
    • Trust Your Gut: Spot Marketing Red Flags Before It's Too Late

      Dr. Karen Finn knew something was wrong with her marketing before she could prove it. Her providers kept telling her everything was working great. The numbers said traffic was up. But something still did not sit right.

      In this episode, Karen shares what happened when she helped another business owner dig into her own data and find out what those traffic numbers were actually hiding, why so many business owners default to blaming themselves when marketing is not working, and the unexpected phone call that changed the entire trajectory of her first business.

      You'll learn:

      • What it looks like when traffic numbers tell one story and your gut tells another
      • Why business owners, especially women, tend to blame themselves first when marketing is not working
      • What happened when Karen helped a client pull up Google Analytics and look at the real data
      • The surprising reason some business owners stay with providers who are not delivering
      • How Karen went from spending her way to near-failure to building a machine that still ranked years after she stopped writing
      • Why knowing your numbers is not optional and what to do when they do not make sense to you
      • If you have ever felt like something in your marketing is off but could not quite prove it, this episode will help you trust that instinct.

        Connect with Dr. Karen Finn:

        • LinkedIn: Karen Finn PhD
        • Phone: 817-988-8086
        • Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

          Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

          Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

          Learn more about your ad choices. Visit megaphone.fm/adchoices

          29 min
        • From Sales Struggles to Selling for Weirdos: How to Simplify Marketing

          Sara Torpey's first business was, by her own admission, one giant marketing mistake. She and her partner spent a year building something they believed in, told almost no one about it, and then wondered why nobody showed up when they finally launched it.

          In this episode, Sara gets refreshingly honest about what went wrong, why talking to people is not just a tactic but the foundation of everything else in marketing, and what changed when she started her second business with a completely different approach.

          You'll learn:

          • What happens when you build something great and tell no one about it
          • Why trying to convince people who are not your audience is a trap that quietly drains your confidence
          • The grocery store aisle analogy that explains what it actually looks like to try and talk to everyone at once
          • Why the workshop or the webinar is not the end point of your marketing
          • How conversations with real people generate better ideas than any strategy session
          • The one thing Sara does first whenever her business feels out of sync
          • If you have been hiding behind the scenes waiting until things are ready, this conversation is going to nudge you back toward the people.

            Connect with Sara Torpey:

            • Website: torpeycoaching.com
            • LinkedIn: Sara Torpey
            • Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

              Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

              Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              32 min
            • Stop the Networking Hustle: Build a Sustainable Marketing System

              Before Kristi was helping other business owners unfudge their marketing, she was making one of the most common mistakes she now sees in nearly every client she works with. She was out there hustling, networking, building relationships, and getting results. And she had absolutely no system in place to hold onto any of it.

              In this solo episode, Kristi shares the gap she discovered in her own marketing, what she did to fix it, and why she believes this specific piece of the funnel is the one most business owners are missing.


              You'll learn:

              • Why referrals and word of mouth eventually stop feeling sustainable and what to do about it
              • The stage of the marketing funnel most business owners skip entirely
              • What made Kristi realize she was not practicing what she was preaching in her own business
              • The simple system she put in place that took a huge weight off her shoulders
              • Why the size of your list is never a good reason to put this off
              • What a leaky funnel actually looks like and how to start patching the holes
              • Read more about Kristi's biggest mistake, which might be one you're making as well.


                If you have been telling yourself your list is too small or nobody wants to give you their email address, this episode is going to challenge that thinking.


                Learn more about Kristi's services: kristimitchell.com


                Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.


                Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com


                Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                19 min
              • Why Your Book Isn’t Selling: The Real Marketing Missteps

                Most people who write a book spend all their energy making it good. Far fewer stop to ask whether it is the right book in the first place. Ally Machate, former acquiring editor at Simon & Schuster and founder of The Writer's Ally, has seen what happens when those two things come apart, and it is not pretty.

                In this episode, Ally breaks down the difference between a good book and a marketable book, why most authors are thinking about marketing tactics when they should be thinking about strategy, and the three questions every author needs to answer before they ever start writing.

                You'll learn:

                • Why starting to market your book early still is not enough if you skipped the foundational work
                • The good book, wrong book problem and what it actually costs you
                • What happened when a successful workshop leader sent the wrong book to event organizers
                • The three questions that should drive every publishing and marketing decision
                • Why writing for everyone guarantees you will connect with no one
                • What to do if your book is already out there and it is not working
                • If you have a book on your to-do list, or you are wondering why your current one is not getting traction, this episode will change the way you think about it.

                  Connect with Ally Machate:

                  • Website: thewritersally.com
                  • Free resource: Don't Write the Wrong Book, a 25-minute webinar: offers.thewritersally.com/unfdgeyourmarketing
                  • Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

                    Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

                    Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

                    Learn more about your ad choices. Visit megaphone.fm/adchoices

                    31 min
                  • Starting Over: Lessons in Leaving Corporate and Building a New Brand

                    Stephan Bajaio left a 14-year run at one of the world's leading enterprise SEO platforms with a massive LinkedIn following, deep industry connections, and a resume full of Fortune 500 names. What he did not have was a following that matched who he needed to reach as a new business owner.

                    In this episode, Stephan gets honest about the gap between the network you build in corporate and the one you actually need when you go out on your own, why niching down feels terrifying even when you know it is necessary, and what it means to solve for your audience before you ever try to sell to them.

                    You'll learn:

                    • Why a large LinkedIn following can actually work against you when you start something new
                    • The drafty room analogy that explains why keeping every door open is not a strategy
                    • What Stephan looks for now to decide if a prospect is even worth pursuing
                    • Why he scrapped a four-page guide and built a calculator instead and what happened
                    • The difference between being solution aware and being you aware and why it matters
                    • What Stephan believes is the most valuable asset any business owner has right now
                    • If you have ever wondered whether your old network is actually your new audience, this conversation will make you think twice.

                      Connect with Stephan Bajaio:

                      • Website: vibelogic.com
                      • LinkedIn: Stephan Bajaio
                      • Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

                        Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

                        Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.


                        Learn more about your ad choices. Visit megaphone.fm/adchoices

                        36 min
                      • Symptoms vs Root Cause: Why Your Marketing Isn’t Working

                        Cold hands. A doctor who wanted to prescribe blood pressure medication. And a functional medicine doctor who found the real problem underneath. Kristi opens this solo episode with a personal medical story... not because she's a doctor.... but because it perfectly illustrates something she sees business owners do with their marketing every single day.

                        Treating the symptom instead of the root cause.

                        In this episode, Kristi breaks down the most common marketing symptoms she hears from business owners, what is actually causing them, and what it looks like to finally address the thing underneath.


                        You'll learn:

                        • Why "we need to do more on social media" is almost never actually a social media problem
                        • The four symptoms that signal a deeper strategic issue in your marketing
                        • Why the tactics treadmill keeps spinning no matter how many new things you try
                        • What two questions every business owner needs to be able to answer clearly before anything else
                        • Where to start if you have been playing Whac-A-Mole with your marketing for too long

                        • Learn more about Kristi's Marketing Funnel Intensive: kristimitchell.com/marketing-funnel-intensive

                          Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

                          Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com


                          Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

                          Learn more about your ad choices. Visit megaphone.fm/adchoices

                          15 min
                        • Cut the Noise – Practical Tips for Attention-Grabbing Messaging

                          Emily Aborn was sitting in a conference when the presenter asked everyone to pull out their phones and fill out a quick five-question survey. Eight minutes later, Emily looked up from her phone. She had no idea what she had been doing. Neither did anyone else in the room.

                          That moment sent her down a rabbit hole about distraction, attention spans, and what business owners are unknowingly doing in their own content to lose their audience before they ever get to the point.

                          You'll learn:

                          • The surprising stat about how often our brains check out even when we want to pay attention
                          • The five most common ways business owners accidentally lose their audience
                          • What you need to do before you even start creating any piece of content
                          • Why the energy you bring to creating content directly affects how your audience receives it
                          • The dos that bring people back in when their attention starts to wander
                          • Why one call to action is almost always better than several
                          • If you have ever wondered whether your content is actually landing, this episode will help you figure out why it might not be.

                            Connect with Emily Aborn:

                            • Podcast: Small Business Casual
                            • Linkedin: Emily Aborn
                            • Website: emilyaborn.com
                            • Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

                              Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

                              Learn more about your ad choices. Visit megaphone.fm/adchoices

                              28 min
                            • From FOMO to Focus: How to Use AI Intentionally in Your Business

                              Everyone is talking about AI. Fewer people are asking whether they should actually be using it the way they are. Marisa Cali, consulting strategist and event producer, joins Kristi to talk about what she is seeing as business owners rush to adopt AI tools without stopping to ask whether any of it is actually aligned with their brand, their voice, or their strategy.

                              This is not a doom and gloom conversation about AI. It is an honest one about what gets lost when speed replaces intention.

                              You'll learn:

                              • What Marisa keeps seeing in marketing feeds that is a red flag for how AI is being used
                              • The difference between going to AI for ideas versus bringing your own ideas to AI
                              • Why the shortcut mentality that shows up with paid ads is now showing up with AI too
                              • What the pause actually looks like before adopting a new tool or trend
                              • Why cookie cutter AI-generated marketing is making everyone look the same
                              • The permission Marisa gives every business owner she works with
                              • If you have been wondering how to use AI without losing what makes your brand yours, this conversation is going to help you think more clearly about it.

                                Connect with Marisa Cali:

                                • LinkedIn: Marisa Cali
                                • Website: bepresentllc.com
                                • Phone: 615-212-8993
                                • Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

                                  Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

                                  Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

                                  Learn more about your ad choices. Visit megaphone.fm/adchoices

                                  31 min
                                • From Overwhelm to Organized: Small Business Marketing Lessons

                                  Meg Tyo had a business she believed in and photos she was proud of. What she did not have was a plan. And for a long time, she convinced herself she could get away without one.

                                  In this episode, Meg gets honest about the cycle of posting bursts followed by weeks of silence, the stress that came with having no marketing structure, and what finally pushed her to build a simple, sustainable routine that actually works for her life.

                                  You'll learn:

                                  • What made Meg realize throwing spaghetti at the wall was not a strategy
                                  • The moment she decided to treat her marketing like a clinical problem to solve
                                  • How she built a weekly system that holds even when life gets unpredictable
                                  • Why the engagement numbers on her posts were telling her the wrong story
                                  • What she does now to make sure she is never scrambling for content
                                  • The one question she asks before considering any new marketing platform
                                  • If consistency has always felt just out of reach for you, Meg's story is going to feel very familiar.

                                    Connect with Meg Tyo:

                                    • Website: sweethomephotoroc.com
                                    • Instagram: @sweethomephotoroc
                                    • Facebook: Sweet Home Photography Rochester
                                    • LinkedIn: Meg Tyo
                                    • Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

                                      Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

                                      Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

                                      Learn more about your ad choices. Visit megaphone.fm/adchoices

                                      31 min

                                    About UNFUDGE YOUR MARKETING

                                    From the publisher's feed

                                    A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way…