AI has reached a turning point. The question is no longer if you should use it – but how, why, and to what end.

In this session, CallRevu sits down with Brent Wees to unpack how conversation data evolve into predictive intelligence, and where AI becomes a powerful growth engine, or a liability, depending on how it’s applied. We’ll explore practical, real-world approaches to moving beyond surface-level AI usage, the risks of unstructured adoption, and how organizations can build intelligent systems that drive smarter decisions, stronger performance, and sustainable growth without losing the human element that matters most.