In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

• The biggest shifts in email marketing, including the role of AI and automation

• Why open rates are no longer the best metric—and what to measure instead

• How to use personality and storytelling to increase engagement

• List growth strategies that work in today’s noisy digital world

• The underrated power of SMS and dynamic content

• Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn
🔗 Connect with Dave: LinkedIn | davecharest.com