This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level.

We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list.

Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor, collaborative strategist and co-author of The Shift to Fractional Leadership, about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs.

Here's what you'll learn:

• What fractional leadership is (and isn’t)
• Why it’s taking hold in real estate
• How to know when your brokerage is ready for it
• Common mistakes companies make when hiring a fractional leader

When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.

In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.

We dig into:

• How Little Blue Cart went viral (without a PR team)
• The power of building a brand around your beliefs
• Why staying true to your mission matters more than growth
• Lessons in partnership, perseverance, and purpose

This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.

Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO of Curated Learning, about her new program Fiscal Fitness, created with her sister, Maeda, a CPA.

Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if it’s just $50 a month.

What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you.

A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate, Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately.

In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions.

We dive into practical ways agents can:

• Communicate with confidence when marketing to multiple generations.
• Create a signature downsizing service package that sets them apart.
• Use community connections and storytelling to attract more of the right clients.

In this episode of Know Like Trust for Real Estate, I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently rebranded their business to focus on their niche, luxury waterfront properties, and created a new visual identity. But the challenge? Building brand awareness around it.

Together, we dive into actionable strategies to create consistency, eliminate clutter, and ensure their new logo and identity stand out in a crowded market.

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.

On Know Like Trust for Real Estate, I share proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.

Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges I help agents overcome every day.

Too many agents are blending in with cluttered posts, inconsistent branding, and generic content. In this solo episode, Christine breaks down the real reason you're getting scrolled past, and how to fix it. Learn how to create content that feels like you, connects with your dream clients, and actually stops the scroll. You’ll also hear real-world examples of agents who are doing it right.