Know Like Trust for Real Estate

What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values?

In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for.

If you’ve ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you.

🎧 Listen now and learn how to attract your dream clients by being more you.

🔗 Connect with Debra: debratrappen.com
🌐 Join the Collective: redthreadscollective.com
📥 Get Debra’s Core Values Exercise: redthreadscollective.com/corevalues

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage.

As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence.

Pearls in this episode include:

• Why Seth says brand is your only differentiator in the AI era

• How agents can build scalable systems to stay top-of-mind

• AI tools Seth uses daily (and how he uses them effectively)

• What RealScout is doing with AI behind the scenes

• Seth’s thoughts on personal branding, productivity, and mindset

• Rapid fire favorites: best AI tools, personal branding tips, and more

Links:

• Follow Seth Price on LinkedIn: linkedin.com/in/sethprice

• Learn more about RealScout: realscout.com

• Sign up for The Sunbeam newsletter: postandbeamcreative.com

• Reach out to Christine: [email protected]

In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them.

Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection avoidance and start more meaningful conversations.

Tech-savvy or tech-terrified, either way, this episode will give you a fresh, grounded perspective on how to harness AI without losing your human touch.

• Connect with Keith on Substack (he shares industry insights, market analysis, and smart takes weekly)

• Learn more about NextHome: https://www.nexthome.com

In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next.

Laura shares:
✨ Why success can be both wonderful and hellish at the same time
✨ The burden of potential and how to harness it for growth
✨ A simple formula for landing media opportunities to build your brand
✨ How to be unapologetic about your ambition and show up boldly in your business

Grab Laura's Book: https://lauragassnerotting.com/resources/#books

Learn more about Laura: https://lauragassnerotting.com/

Follow Laura @heylgo on all the socials

In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan.

Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate.

What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience for his clients. In this episode, Paul shares how his passion for cooking has become a powerful differentiator in a crowded industry. From hosting cooking events for clients to crafting real estate analogies through food, Paul’s approach proves that standing out means bringing your full self to your business.

Tune in to discover:

• How Paul transitioned from running restaurants to selling real estate
• The ways he infuses his love of food into his real estate business
• Why authenticity and differentiation are the keys to success
• The biggest lesson he brought from the restaurant industry into real estate (this one may surprise you)

Visit Paul on his website here.

Follow Paul on Instagram.

Subscribe to Paul's YouTube page.

In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices.

We dive deep into:

• How Erica developed her brand voice (spoiler: it didn’t happen overnight)
• Why trying to sound like everyone else is the fastest way to be ignored
• The power of showing up as your full self—online and in business
• The one shift you need to make to stop overthinking your content
• Why giving away your best insights actually builds trust (not dilutes your value)

If you’ve ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica’s 30-day challenge to start showing up unapologetically.

Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be. 

💬 Connect with Erica: Instagram | Website

I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories.

Wayne and I dive deep into:
✨ The power of authentic brand voice—how to build a reputation that sticks.
✨ Why storytelling is the foundation of successful marketing.
✨ The importance of owning who you are in business (and in life).
✨ How real estate professionals (and entrepreneurs in any field) can stand out by embracing what makes them different.

Wayne’s journey is proof that knowing your value, being unapologetically yourself, and telling your story can lead to extraordinary opportunities. His insights will inspire you to rethink how you show up in your business.

Connect with Wayne & Quinto Marketing:

• Website: https://cuentomarketing.com/
• LinkedIn: https://www.linkedin.com/in/waynepartello/

In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty.

Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools.

Tune in to learn how to leverage your story, connect authentically, and navigate the evolving real estate landscape.

Learn more about eXp Realty: https://www.exprealty.com/

Follow Wendy on all the socials:

Instagram: https://www.instagram.com/brandwendy/

Facebook: https://www.facebook.com/wendy.forsythe

LinkedIn: https://www.linkedin.com/in/wendyforsythe/

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at [email protected].

Here are all the ways to connect:

• Christine George Instagram

• Sign up for The Sunbeam newsletter: postandbeamcreative.com

• Post & Beam YouTube Channel

In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.