In this episode of Keeping Commerce Weird, Travis Hess is joined bt analyst Heather Hershey to unpack why AI in commerce feels both inevitable and a little unhinged. They dig into what’s actually changing (hint: it’s not just the storefront), why product data is suddenly the main character, and how brands are navigating a world where bots are rewriting the rules of discovery and decision-making. Tune in for a candid conversation on how the future belongs to those who can turn messy data into meaningful experiences — without losing their minds (or their brand) along the way.