In this episode of Poetry in Marketing, we dive into a hot topic with a fresh haiku:

AI can’t achieve

Beyond a user’s skill set—

Just like other tools.

There’s a lot of noise about artificial intelligence replacing marketers, but here’s the truth: AI isn’t a solution. It isn’t an employee. It’s just a tool... One that’s only as good as the person using it.

This week’s episode explores the myth of AI as a magic fix and reminds us why human expertise still matters. I share why AI is powerful only when guided by experience, and why your marketing strategy still needs a smart human at the wheel.