Whether you're a marketing veteran or a newcomer to the field, this episode is a treasure trove of valuable insights on leveraging advanced technologies for impactful marketing outcomes. In this Episode, Mark Gambill, currently CMO at Board International brings a wealth of knowledge in Digital Strategy, Marketing Management, Market Planning, Customer Acquisition, Business Development, and more.

During the Episode we talked about the integration of AI and Machine Learning in modern marketing strategies, opportunities navigation and risks associated with AI in marketing. Mark shared a few insights into the application of Augmented Analytics in business development and of course some of Mark's journey and achievements as a marketing leader in the tech and SaaS sectors.

Highlights:

1:35 - Intro

2:20 - A bit about Mark's background

3:55 - Hot sauce #1

6:55 - About Board International

8:55 - Mark's marketing career journey

10:55 - Preferred industries and company stages

12:35 - Company fundraising - undisclosed

13:35 - Hot sauce #2

14:35 - Board International's revenue insights

17:45 - 2024 ideas and successful 2023 strategies

22:45 - Marketing spending and budgeting

25:30 - Hot sauce #3 - Simon's sinuses open up!

26:15 - Motivating C-suites to attend events

30:50 - The future of IRL events in 2024

34:20 - Event budgeting and success factors

38:05 - Hot sauce joke and wife comment

39:45 - Best-performing platform and outreach strategies

43:30 - Customer conversion tips

46:05 - 2024 trends and AI's relevance

48:00 - Joke segment

50:35 - Mark's background and marketing philosophy

54:40 - Mark's 2024 goals

57:40 - Hot sauce #4

59:30 - Reaching out to Mark

1:00:35 - Goodbyes

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Connect with Mark: https://www.linkedin.com/in/mgambill/

Learn more about Board International: https://www.linkedin.com/company/board/

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

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