Welcome to Episode 113

In this episode of the Localization Fireside Chat, I sit down with Don DePalma, Chief Strategy Officer at CSA Research and one of the most respected voices in language, localization, and global content strategy.

We explore the major shifts happening in the language industry — from AI disruption and outdated translation standards to the staggering fact that less than 0.000001% of content is ever translated. Don shares insights on why clients are adapting faster than LSPs, what’s being missed in localization strategies, and how to avoid becoming the proverbial "deer in the headlights."

From market hesitation to machine-generated multilingual content, we break down what’s evolving, what’s being lost, and what still needs a human touch.

What you’ll learn in this episode:

• Why AI is changing the rules faster than the industry can react
• What CSA’s research reveals about global content opportunity and risk
• Why some LSPs are frozen in place — and how to move forward
• The risks of skipping localization entirely in favor of direct AI content
• Why human communication still matters more than ever in a tech-driven world

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Disclaimer: LFC (Localization Fireside Chat) podcast is a personal project. Views shared are those of the host and guests. Content is not sponsored, not an endorsement, and does not represent any organization or affiliation.