What happens when localization is no longer treated as a support function, but as a driver of growth?

In this episode of Localization Today, Matt Grotenstein (VP of North America at GTE Localize) reflects on how the industry is shifting under the pressure of AI, changing buyer expectations, and new go-to-market realities. From moving away from traditional sales toward conversation-led relationships, to rethinking localization as an operating system for global expansion, this conversation explores what’s actually changing—and what isn’t—in how companies scale across markets.

How TAUS has evolved over two decades in pursuit of one vision
By Jaap van der Meer and Anne-Maj van der Meer

Since 2004, TAUS has played many roles in the language industry. Driving all of its changes has been a mission of transforming translation from an exclusive service into an ordinary infrastructure feature. This article recounts how the organization adapted to meet the needs of a complex industry and concludes by presenting its next step towards achieving its founding vision.

Replacing volume with value in a human-centered workflow
By Gabriela Kouahla

With AI fueling unprecedented content growth, the impulse to translate it all is understandable. Localized minimalism — a concept that draws inspiration from minimalism movements but adapts them to the linguistic and ethical context — can help vendors, project managers, and brands replace volume with value.

How to move beyond error rates and focus on value
By Cody Connell

When industry-standard metrics indicated high localization quality and yet his client expressed frustration and dissatisfaction, the author developed a more nuanced method of measuring localization quality — one that included user experience and stakeholder confidence along with linguistic accuracy.

By Ewandro Magalhães

“Influence” is broader than metrics, encompassing natural forces, intellectual authority, and procedural changes. The author traces the word’s meaning from its Latin origin (influentia, a flowing in) and cosmological roots to its modern, monetized definition as “influencer.”

Major international summits like COP30 are often described as temporary cities, requiring massive logistical coordination to keep global negotiations moving. But behind the scenes, there is a critical and often invisible infrastructure: interpreting.

In this episode, we sit down with Giulia Silvestrini, Head of Global Interpreting at Acolad, to discuss what it takes to oversee interpreting operations at one of the world’s most complex events and how AI is currently being used to expand language access without replacing the irreplaceable nuance of human experts.

The rise of AI interpreting solutions presents a massive opportunity for global language access, but it also introduces unprecedented risks. In this episode, we are joined by experts from the SAFE AI Task Force and COSET (Coalition for Sign Language Equity in Technology) to break down their newly launched AI Interpreting Solutions Evaluation Toolkit.

This conversation moves past the hype to offer a practical framework for responsible AI adoption. Our panel discusses how to assess organizational readiness, spot critical gaps in vendor demos, and ensure compliance for both spoken and signed languages.

An ASL version is also available on YouTube.

We welcome Belén Agulló and Marina Pantcheva to discuss the origin and core mission of the AI Localization Think Tank. Born out of a need for independent, agenda-free discussions, this volunteer-led group aims to break down information silos between freelancers, suppliers, and buyers.

Belen and Marina also break down what to expect at the first-ever AI ThoughtCon taking place from March 30 through April 1. 

In this episode, we explore the history and legacy of the European Language Industry Association (ELIA). Co-founder Roberto Ganzerli, former President Françoise Bajon, and current President Anu Carnegie-Brown join us to discuss how ELIA grew from a 2005 initiative into a vital pan-European space for language companies.

Tune in to hear open insights on surviving technological shifts, why modern associations must focus on peer benchmarking, and why building a resilient community requires members to give just as much as they get.

The demand for real-time language access is surging globally, but how can technology bridge the gap? Claudio Fantinuoli, creator of Interpret Bank and former CTO at KUDO, breaks down the intersection of AI and human expertise in the interpreting booth.

In this episode, explore and learn how professionals use CAI tools to enhance their performance, the moral value of expanding language access, and why ignoring the rise of machine interpretation is the biggest risk of all.