Welcome to this series from The Tsunami is Coming: What Keeps You Up at Night?

This is a set of conversations in which experts and thought leaders name the shifts they see coming and the fractures in the status quo that haven’t yet made headlines.

Has AI transformed your organization? Look around. The same people, the same processes, the same reporting lines. AI has changed absolutely nothing.

Now look again. Knowledge work that used to cost time and money is becoming free. Software that took weeks to build takes hours. The assumptions underneath everything you do have been falsified. AI has changed absolutely everything.

Eirik Knudsen, professor of strategy at NHH Norwegian School of Economics, joins me to sit inside this paradox. (I recommend you check out his Substack here).

We talk about why most companies are essentially handing Copilot to the elevator operator, why the real gains come from reorganizing the system rather than optimizing the role, and what happens when one group of people has fundamentally repriced the opportunity cost of their time while another group hasn’t noticed yet.

We also get into what this means for hiring, for education, and for a world where everyone’s LinkedIn profile measures exactly the wrong things.

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