In this episode of the b.cast, Jeanne Sheehy sits down with Rob Wenger—Founder and CEO of Higher Logic—to talk about how associations can harness technology to strengthen community, drive engagement, and future-proof their missions. Rob shares how his roots in software development and entrepreneurship led him to become a passionate advocate for digital transformation in the association space. They dive into the evolution of online communities, the real-world potential of AI assistants and agentic automation, and why associations are uniquely positioned to lead in an era of rapid change. Don’t miss the rapid-fire round, where we hear his favorite cities, overused phrases, and what he’d be doing if he weren’t running a tech company.