In this episode of b.cast, Jeanne Sheehy sits down with Bostrom’s dynamic design duo, Michael Baccelli and Josh Dobbs, to explore the evolving world of design for associations. From the art of building brand systems that empower teams to the growing influence of AI on creativity, they share how thoughtful design fuels connection, community, and mission. 

Hear how following curiosity drives their innovation, why “letting go” of design control can strengthen a brand, and how associations can stay future-ready in a rapidly changing digital landscape. Whether you’re a designer, marketer, or association leader, this episode will inspire you to see your brand as more than a logo—it’s an experience.

In this episode of the b.cast, Jeanne Sheehy sits down with Rob Wenger—Founder and CEO of Higher Logic—to talk about how associations can harness technology to strengthen community, drive engagement, and future-proof their missions. Rob shares how his roots in software development and entrepreneurship led him to become a passionate advocate for digital transformation in the association space. They dive into the evolution of online communities, the real-world potential of AI assistants and agentic automation, and why associations are uniquely positioned to lead in an era of rapid change. Don’t miss the rapid-fire round, where we hear his favorite cities, overused phrases, and what he’d be doing if he weren’t running a tech company.

In this episode of the b.Cast, Jeanne Sheehy sits down with Jay Karen, CAE—CEO of the National Golf Course Owners Association, Chair-Elect of ASAE, and Chair of the ASAE Research Foundation—to explore how volunteerism, clarity of mission, and foresight shape the future of associations. Jay shares how he accidentally entered the association world, and why ASAE is working to make those leadership journeys more intentional.

They also dive into the ASAE Research Foundation’s ForesightWorks program, identifying the drivers of change impacting associations and industries alike. From his 26-year journey of volunteerism to the value of community and his love for the word equanimity, Jay offers deep insights—and a few laughs. Don’t miss the rapid-fire round, where we learn his favorite golf courses and more about what keeps him grounded.

In this episode of the Bostrom b. Cast, Jeanne Sheehy (Bostrom CMO), sits down with John Dee, Bostrom CEO, and Ori Lahav, Kenes Group CEO, for an invigorating conversation on how they both got started in the association industry/event management world, why Kenes Group and Bostrom started a strategic partnership last year, and what changes are on the horizon for the events and association industry in the next 5 years and how AI will play into all of this. Stay til the end for an exciting round of rapid-fire questions.

In this insightful podcast episode, Michael Dominguez shares his accidental rise to leadership in the hospitality industry, his strategies for driving innovation at ALHI, and the role of AI in optimizing customer engagement. From content creation to addressing industry-wide challenges, Dominguez offers advice for young leaders and highlights the importance of adaptability in a rapidly evolving landscape.

In the 5th episode of "b.Cast," Jeanne Sheehy, CMO at Bostrom, engages in a candid conversation with Bostrom’s Chief People Officer, Kate Temple, the driving force behind Bostrom's people-centric approach. They discuss Kate's unique career journey, from the Blue Man Group to the tech world. Kate shares how she embraced Bostrom’s agile mindset amidst the challenges posed by the pandemic. She also talks about transforming recruitment and retention with a focus on culture and community, instead of conventional metrics. Kate also discusses the strategic integration of AI in HR, emphasizing the importance of creativity, curiosity, and emotional intelligence. As always, Jeanne wraps up the episode with a rapid-fire question round that reveals what Kate values most from her Bostrom colleagues and what she’d be doing if she wasn’t in HR. 

In the fifth episode of Bostrom's b.Cast, host Jeanne Sheehy sits down with the dynamic Tina Wehmeir, CEO of the Association Management Company Institute (AMCI). From her beginnings in hotel hospitality to her rise in the AMC arena, Tina shares her inspiring journey and sheds light on the evolving landscape of AMCs. She reveals intriguing research that explains why associations under AMC guidance often outpace their independent counterparts in growth. For those at the helm of budding AMCs, Tina offers strategic tips for success. The episode reaches an exciting climax with a rapid-fire question round, where Tina's honest and heartfelt answers add a deeply personal touch to this enlightening conversation.

Dive into a brisk and enlightening episode of Bostrom's b.Cast, where Jeanne Sheehy, Bostrom’s CMO, engages in a lively conversation with one of the newest additions to the team, Annie Bournas, a young and dynamic Meetings Associate. 

This episode offers a glimpse into Annie's navigation from virtual college life to the bustling in-person world at Bostrom. Discover how Annie navigates the diverse and vibrant association space, bringing her positive approach to managing multiple client events and ongoing meeting tasks with remarkable organization. Plus, don't miss out on the fun segment of rapid-fire questions, revealing Annie's go-to app and her dream job, outside of association event management, of course.

In episode 2 of Bostrom’s b.Cast, join host Jeanne Sheehy, Bostrom’s CMO, as she sits down for an in-depth conversation with Senior Designer, Josh Dobbs, to talk about the importance and evolution of digital branding, graphic design, and the increased availability of AI tools in the realm of marketing and design.

Listen in to find out how Josh came into the world of Association Management, from working for La Leche League to becoming the first member of Bostrom’s then-conceptual marketing department. Learn how Josh approaches graphic design for unique association clients by utilizing research, emotion, and technical skillsets that can adapt and build. Don’t miss Jeanne and Josh discussing his thoughts of artificial intelligence in the graphic design space and use cases where it may be beneficial and where it may lack.

The Association of Automotive Medicine (AAAM) and the Accreditation Council for Continuing Medical Education (ACCME) are Association Management clients at Bostrom.

To learn more about Bostrom, visit bostrom.com

To learn more about the clients and the graphic design discussed in this episode visit:

The Association for the Advancement of Automotive Medicine - www.aaam.org
The Accreditation Council for Continuing Medical Education - www.accme.org

Join Jeanne Sheehy, Bostrom's CMO and host of b.Cast, as she 

Interviews new Bostrom CEO, John Dee, on association trends coming out of the last two years of disruption. 

In this episode, Jeanne chats with John Dee, CEO of Bostrom, about the current state of the association industry, two years after COVID-19, including financial management strategies, the significance of implementing digital transformation task forces, and John's outlook for the next 6-12 months as he completes his first full year as CEO. Don't miss Jeanne's Rapid Fire Q&A session with John, where he reveals what talent he wishes he had and what he would be doing if he weren't working with associations.