In this episode of b.cast, Jeanne Sheehy sits down with Bostrom’s dynamic design duo, Michael Baccelli and Josh Dobbs, to explore the evolving world of design for associations. From the art of building brand systems that empower teams to the growing influence of AI on creativity, they share how thoughtful design fuels connection, community, and mission. 

Hear how following curiosity drives their innovation, why “letting go” of design control can strengthen a brand, and how associations can stay future-ready in a rapidly changing digital landscape. Whether you’re a designer, marketer, or association leader, this episode will inspire you to see your brand as more than a logo—it’s an experience.