In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million revenue print-on-demand pioneer based in Leipzig. After joining Spread Group two years ago, Nora has been driving a significant marketing transformation, shifting the company from an almost exclusive focus on Google ads to a diverse, multi-channel strategy with a stronger emphasis on branding and retention. Through her journey, she reveals how established e-commerce businesses can evolve their marketing approach while balancing innovation with customer needs in the personalized apparel space.