Marcy Comer, Chief Marketing Officer at EagleView, joins CMO Chats to unpack why most B2B marketing struggles to break through, and why storytelling, not technology, is what truly drives impact.

From leading a fast-paced eight-week rebrand and platform launch to navigating the shift towards AI-powered marketing teams, Marcy shares how the role of the modern marketer is evolving rapidly. She explains why organisations are moving towards leaner teams, why upskilling in AI is now a weekly necessity, and why creativity and taste are becoming the most valuable skills in marketing.

We also explore how B2B brands can stop “talking to themselves” and start building narratives that resonate with real human buyers, as well as why exposure to art and culture can directly improve creative output and strategic thinking.

🎧 Listen now and subscribe for more conversations with today’s top marketing leaders.

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