Suvish Viswanathan, Head of Marketing UK & Europe at Zoho, shares how B2B marketers can stay distinctive in a market increasingly flooded with AI-generated content, disconnected technology stacks, and evolving buyer expectations. In this conversation with The Ortus Club, Suvish explains why modern marketing leaders must balance creativity with commercial accountability, operating as both storytellers and financially minded business partners. He discusses the challenge of “AI sameness” in content marketing, where generative tools make scale easier but differentiation harder, and explains why original, locally relevant insights are becoming more important than ever. Suvish also explores the operational challenge of fragmented marketing tools, sharing how Zoho approaches systemic integration across CRM, automation, customer success, and sales to create a more unified customer journey. From grassroots meetups in tier-two European cities to the role of AI-powered hyper-personalisation with strong privacy guardrails, Suvish outlines how marketing leaders can create more meaningful engagement while navigating increasingly difficult economic conditions. At the centre of his perspective is the idea of the marketer as a “navigator” or “orchestrator,” someone responsible for aligning teams, systems, and opportunities to drive measurable business outcomes.

🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing leaders.

#CMOChats #B2BMarketing #MarketingLeadership #AIMarketing #Zoho #MarketingOperations

Caroline Wiemann, Head of Marketing for Asia Pacific at ON24, shares how modern B2B marketers can influence hidden buyers, personalise hybrid experiences, and adapt marketing strategies in an AI-driven world. In this conversation with The Ortus Club, Caroline explores how buying behaviour has fundamentally changed, with more stakeholders shaping purchasing decisions behind the scenes and many never engaging directly with sales teams at all. She explains why marketers must rethink traditional go-to-market approaches to build trust and influence unseen decision-makers.

Caroline also discusses why hybrid engagement models are becoming essential across Asia Pacific, moving beyond one-size-fits-all brand moments to more personalised experiences that blend digital scale with face-to-face interaction. She highlights the growing role of first-party intent data in understanding how buyers consume content, why marketers need to align closely with measurable business outcomes, and how AI and Large Language Models are reshaping content discovery, SEO, and marketing execution. At the centre of her perspective is a clear belief: while tactics may evolve rapidly, the fundamentals of great marketing, understanding customers, solving pain points, and building trust, will always remain.

🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing leaders!

#TheOrtusClub #CMOChats #B2BMarketing #AIinMarketing #ON24 #HybridEvents

Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares how modern B2B marketing leaders must evolve from campaign managers into business orchestrators. In this conversation with The Ortus Club, Kathleen explains how scalable pipeline growth depends on aligning sales, marketing, customer success, and regional teams around shared outcomes, while balancing global consistency with local market relevance.

She explores how Workato applies the Model Context Protocol (MCP) to securely connect AI with internal systems such as Salesforce, Gong, Slack, and Zoom, enabling teams to rapidly generate contextual customer case studies and work more efficiently. Kathleen also discusses the growing importance of community-led growth, reflecting on how Workato scaled its flagship Amsterdam event from just 10 attendees to more than 210 participants by focusing on real customer use cases, technical workshops, and peer dialogue.

At the centre of Kathleen’s perspective is a challenge to leaders: sustainable growth does not come from doing more, but from making better choices, cutting through operational noise, and focusing on what truly drives value. For her, the modern CMO is an orchestrator, creating clarity, alignment, and momentum across the business.

🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!

#TheOrtusClub #CMOChats #B2BMarketing#MarketingOrchestration #Workato #KnowledgeSharing

Jennifer McCarthy, Head of Marketing ANZ at Elastic, shares how predictive AI is reshaping modern B2B marketing by transforming lead scoring, campaign optimisation, and customer engagement into real-time strategic decision-making. In this conversation with The Ortus Club, Jennifer explains how Elastic uses behavioral signals such as website activity, content engagement, and event participation to predict sales conversions and help teams prioritise the opportunities most likely to drive pipeline growth. She also discusses the growing challenge of standing out in an overcrowded market, warning against the rise of “me-too” branding and emphasising the importance of authentic messaging, memorable customer experiences, and distinctive thought leadership. From balancing global consistency with local relevance to building integrated campaigns for entirely different audiences, Jennifer outlines how modern CMOs must combine agility, collaboration, and data-driven insights to fuel sustainable growth. At the centre of her perspective is the idea of the CMO as a “champion,” someone who unites internal teams, external communities, and strategic priorities to drive measurable business impact in rapidly evolving markets.

🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing leaders.

#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #Elastic #PredictiveAI

Sophie Mckay, Head of Marketing APAC at Notion, shares how an unconventional career path from receptionist to regional executive shaped her approach to leadership and modern marketing. In this conversation with The Ortus Club, she explains why today’s marketing leaders must rethink how teams operate in the age of AI, moving beyond isolated productivity gains toward fully integrated workflows that allow teams to move faster from insight to execution. Sophie discusses the “messy middle” of AI adoption, where marketers are experimenting individually but struggling to scale transformation across teams, and why the future lies in building an AI-powered marketing operating system. She also reflects on the power of community-led growth, sharing lessons from Notion Australia’s launch and why engaged communities will always tell a brand story better than advertising alone.

🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!

#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #Notion #MarketingStrategy

Prateek Mathur, Head of Marketing at SAP, shares how a career that began in web development evolved into leading marketing for one of the world’s most influential enterprise software organisations. In this conversation with The Ortus Club, he introduces the “Business Yogi” philosophy, where marketing is defined as the unification of Mind (strategy), Body (execution), and Soul (creativity and innovation).

He explains how modern B2B marketing has become increasingly complex, driven by non-linear buyer journeys and expanding buying committees that require marketers to think beyond organisations and engage individual stakeholders with B2C-level precision. At the core of his perspective is a challenge to leaders: to continuously question whether they are truly reimagining marketing through AI or simply applying new tools to outdated processes, positioning the modern CMO as a “Business Yogi” who balances strategy, execution, and innovation in an evolving digital landscape.

🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!

#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #SAP #BusinessYogi

Jade Meara, Director of Marketing (APCJ) at F5, operates at the intersection of high-growth markets, evolving regulatory landscapes, and enterprise-scale AI transformation. With a background shaped by storytelling, art, and commerce, she brings a distinctly human perspective to one of today’s most pressing challenges: how to scale AI without losing authenticity. Jade introduces the concept of the “velocity tax” in AI adoption, highlighting the hidden risks of moving too quickly without the right governance and security frameworks in place.

At the same time, she explores the evolution of marketing into a revenue-driving function, where teams are increasingly embedded within the Office of the Chief Revenue Officer and measured by business impact rather than activity. For Jade, the modern marketer must strike a careful balance, leveraging AI for speed and efficiency while preserving the clarity, relevance, and emotional resonance that only human storytelling can deliver.

🎧 Listen to the full interview and subscribe for more conversations with today’s top marketing minds!

#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #RevenueMarketing #GrowthMindset

Marcy Comer, Chief Marketing Officer at EagleView, joins CMO Chats to unpack why most B2B marketing struggles to break through, and why storytelling, not technology, is what truly drives impact.

From leading a fast-paced eight-week rebrand and platform launch to navigating the shift towards AI-powered marketing teams, Marcy shares how the role of the modern marketer is evolving rapidly. She explains why organisations are moving towards leaner teams, why upskilling in AI is now a weekly necessity, and why creativity and taste are becoming the most valuable skills in marketing.

We also explore how B2B brands can stop “talking to themselves” and start building narratives that resonate with real human buyers, as well as why exposure to art and culture can directly improve creative output and strategic thinking.

🎧 Listen now and subscribe for more conversations with today’s top marketing leaders.

#CMOChats #B2BMarketing #MarketingStrategy #AIMarketing #TheOrtusClub

Emma Acton, VP of Marketing EMEA at Zendesk, shares how an accidental move from sales into marketing shaped her into a cross-functional leader navigating one of SaaS’s most dynamic regions. From building strategy across complex markets to leading with curiosity, she explains why modern marketing is no longer just about demand generation, but about connecting strategy, storytelling, and execution.

In this episode, Emma unpacks the risks of AI “shiny object syndrome,” the shift from volume to authority in search, and why the best marketing leaders act like alchemists, turning raw demand into strategic growth. She also explores how curiosity and cross-functional thinking are becoming essential skills in an AI-driven world.

🎧 Listen now for insights on AI, leadership, and the evolving role of marketing.

#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #GrowthMindset

Jaya Joseph’s 25-year career is a masterclass in cross-functional evolution. Starting as a software engineer in India’s early-2000s tech boom, she moved through project management into high-stakes commercial leadership for global giants like Cisco and Deutsche Telekom. Today, as a Senior Director at SOTI, Jaya oversees marketing and business development across the Middle East, Africa, and Central/Eastern Europe. Her technical foundation allows her to do what many struggle with: translating complex engineering into clear, demand-generating stories. For Jaya, the modern marketer must be an integrator who connects the company’s strategic "why" with the market’s tangible "what." She emphasises that exposure to peer strategies across regions is critical in refining how she approaches fragmented global markets.

🎧 Listen to the full interview and subscribe for more conversations with today's top marketing minds!

#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset