Edyta Malesza-Malatrat, CMO of Symfonia, sees the modern marketer as a balanced strategist who unites commercial discipline with creative ambition. Shaped by early training at Procter & Gamble and global leadership roles at Cisco and SAP, she brings a holistic view of marketing that goes far beyond communications. For Edyta, true value lies in proving marketing’s impact beyond narrow lead metrics, ensuring the long-term power of brand is recognised across the business. She believes the future of marketing hinges on mastering the delicate balance between creativity and efficiency, nurturing both as essential forces for differentiation. As AI reshapes content, search, and customer behaviour, she views it as a catalyst that must work alongside human judgement. In her leadership at Symfonia, Edyta champions autonomy, accountability, and a team-first mindset, proving that the strongest marketing comes from empowered people with the freedom to think boldly and act with clarity.

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Mark Appel, CMO of Sendcloud, views today’s marketing leader as the champion of customer-centricity, ensuring every decision begins with genuine outside-in thinking rather than product-first assumptions. With 35 years of experience across sales and marketing, he defines success by building a predictable pipeline while deepening value within the existing customer base. For Mark, the greatest challenge lies in navigating an environment where technology, AI, data, and creativity must operate seamlessly together. Yet he sees significant opportunity in developing a full-funnel, data-led engine that starts with in-market audiences and expands into long-term brand growth. As marketing tools become more advanced, he reminds leaders that true impact still comes from understanding customer needs and advocating for them across the organisation.

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Sameer Shaik, Director of Marketing at Qentelli, views the modern marketer as an Integrator who connects brand, revenue, creativity, and data. He defines success by equipping the sales team with "ammunition" to win the first discussion. Shaik believes the future is human plus AI , where storytelling and empathy balance technology to drive real-time business outcomes.

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Gaurav Tandon, Regional Marketing Head and Global Events Lead at Netcore Cloud, shares his vision of the modern marketer as an integrator who connects product with market, technology with creativity, and brand with revenue. He believes success lies in building predictable, revenue-focused marketing engines and mastering the art of earning attention—the hardest currency today. While AI powers efficiency, Gaurav reminds leaders to balance technology with human imagination, using data and empathy to create meaningful, context-driven engagement.

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Sameer Thakkar, VP of Marketing at SAS, defines the modern marketing leader's role as a "Force Multiplier" for the entire business. He emphasizes that all three core marketing pillars—Brand, Demand, and Engagement—are being transformed by AI. Marketers must embrace the convergence of B2B and B2C because the buyer is a "human being" influenced by consumer habits. While battling the challenges of cutting through the noise , success is built on the foundation of People, Programmes, and Process. Above all, modern leadership requires empowering teams with the "freedom to fail" to foster innovation and agility.

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Dorota Martinez, Head of Marketing for ANZ at Tech Data APAC, explores how measurability, self-awareness, and breaking down silos are redefining modern B2B marketing. She emphasizes that marketing’s true purpose is growth, and why the leader must function as a "Connector" to achieve it. For Dorota, success means setting clear KPIs and overcoming the B2B attribution challenge in long sales cycles. By going "back to the basics" of understanding the audience and embracing an AI-driven future, she proves that collaboration and focused messaging drive real business value.

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Alexander de Leon, Group Vice President of Marketing at PropertyGuru Group, explores how creativity, courage, and culture are redefining modern marketing. Drawing from his experience at Google, Meta, and HBO, he shares why marketing’s true purpose is growth—and why it takes empowered, hands-on teams to achieve it. For Alexander, success means cutting through bureaucracy, building brands people love, and embracing innovation fearlessly. From launching a hit reality show to experimenting with AI-driven content, he proves that bold ideas and authentic storytelling can drive real business growth.

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Ismael Garcia, Chief Marketing Officer at Civitatis, shares how AI, data, and simplicity are reshaping the modern marketing landscape. He discusses why adaptability matters more than ever as AI transforms creativity, content, and search—and how marketers must balance experimentation with human connection. Drawing on his global experience across tech giants like Microsoft and Google, Ismael emphasises the power of understanding different markets and tailoring strategies that truly serve the customer. For him, success isn’t about louder campaigns, but about curating exceptional, 10-out-of-10 experiences that speak for themselves.

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Suzana Ristevski, Chief Marketing Officer for Australia and New Zealand at Google, discusses how AI, collaboration, and customer advocacy are shaping the next era of marketing. She shares why growth remains the CMO’s ultimate mandate, how AI enables deeper customer understanding and personalisation, and why breaking silos is key to success. Suzana also reflects on marketing’s evolving role as a connector across functions—and encourages leaders to stay curious and embrace the opportunities of leading both humans and AI.

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Phesephony Naidoo, Marketing Director for ANZ at Concentrix, highlights brand, demand, and customer experience as marketing’s core pillars. She points to data as today’s biggest opportunity, urges clarity in value propositions, including knowing what not to do, and envisions a future where marketing earns its seat at the C-suite table. Her advice: stay curious and embrace diverse paths in the age of AI.

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