Om, Head of Marketing at Aaseya, shares his insights on balancing AI-driven scale with human authenticity, and why pipeline integrity, partner alignment, and brand reputation are central to modern B2B success. He also reflects on the CMO’s evolving role as an integrator—and offers practical advice for marketers navigating today’s fast-changing landscape.
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Luca Altieri, VP Marketing of IBM Technology EMEA, shares his global perspective on leading marketing across diverse markets and the evolving role of AI in driving smarter, more personalised campaigns. With a strong focus on client-centricity and aligning closely with sales, Luca highlights what it takes to deliver impact at scale in today’s complex B2B landscape.

He also reflects on his unconventional path to the CMO role and offers thoughtful advice for the next generation of marketing leaders—emphasising curiosity, adaptability, and continuous learning as keys to long-term success.

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Mat Zucker, Chief Marketing Officer and Senior Partner at Prophet, shares his unique dual-role journey—advising clients on marketing strategy while leading Prophet’s own brand and performance efforts. With a background spanning creative writing, advertising, and consulting, Mat unpacks what it means to market at “two speeds” and why content is the lifeblood of modern B2B marketing.

From launching the firm’s bold Wall Street Journal campaign to building tools that empower sales teams, he dives into the strategy behind Prophet’s “Uncommon Growth” positioning, the evolving relationship between brand and demand, and how a growth mindset rooted in curiosity shapes his leadership approach.

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Laura Jenkins, APJ Marketing Director at Smartsheet, shares her journey of building a B2B marketing powerhouse across Asia-Pacific. With over 20 years of experience, she dives into leading with empathy, defining success through sales alignment, and the strategy behind Smartsheet’s Summit event series for pipeline growth and content generation.

From brand advertising and user communities to the role of AI and internal alignment, Laura offers a sharp perspective on modern marketing leadership and why the CMO of today is more “conductor” than commander.

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Sreetama Ray, Director of Marketing and Communications, Global at Aon, reflected on her 20-year journey from journalism to leading global marketing across professional services. She shared insights on simplifying strategy, building trust through consistent content, and creating human-centered experiences that cut through digital noise.

Sreetama emphasized the growing role of marketing in driving long-term business value—through personalization, lifecycle influence, and strong alignment with sales. Her advice to future leaders? Stay agile, champion your people, and lead with empathy and clarity.

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Paula Parks, Group VP of Marketing at ServiceNow, reflected on her global career journey and the evolving role of marketing as a true revenue partner. She discussed leading award-nominated campaigns, driving conversion-focused strategies, and empowering teams through AI and cross-functional collaboration.

Paula emphasised the importance of creativity, curiosity, and bold leadership in modern marketing—and encourages future CMOs to be brave, think globally, and meet talent where they are.

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Rosie Guest, CMO of Apex Group, shared her journey from sales to leading global marketing at a company that scaled from 350 to 13,000+ employees. She highlighted the evolving role of the CMO—from tactical delivery to strategic alignment—emphasising the importance of cross-functional collaboration, early marketing involvement, and process discipline.

Rosie explored how marketing can distil value post-acquisition, drive go-to-market efficiency, and enable sales with timely toolkits. Looking ahead, she sees greater opportunity for marketers to step into board and executive leadership roles, and advises aspiring CMOs to stay curious, build influence across departments, and lead with adaptability.

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Vsevolod, CMO of Flowwow, shared his journey in global marketing, managing campaigns across 40+ countries with a focus on balancing B2B and B2C strategies, cultural adaptation, and media mix modelling. He emphasised the importance of localised, emotionally resonant campaigns and the challenge of staying culturally relevant while maintaining a unified brand voice.

Looking ahead, he believes the future lies in empathy-driven marketing, the rise of social commerce, and AI integration, while advising fellow marketers to embrace discomfort, question data, and prioritise work-life balance.

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Rachel Conlan, Global CMO at Binance, dives into the dynamic world of crypto marketing at scale. From grassroots education in frontier markets to high-impact global partnerships, she shares how trust, localisation, and innovation fuel Binance’s mission to onboard the next billion users.

She unpacks the role of the modern CMO as a mind reader, translator, and strategist. Bridging the gap between emerging tech and everyday relevance.

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Gilbert Camilleri, CMO at Chiliz, dives into the fast-paced world of marketing at the intersection of crypto and sports. From revolutionizing fan engagement with digital assets to embracing the power of AI, he explores how today’s CMO must lead with resilience, making things happen while balancing innovation with brand growth.

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