Arunima Mehta, Head of Global Brand Marketing at FSS, shares why success today is defined by action, not campaigns. She reflects on fragmented buyer journeys, the need for always-on engagement, and the impact of flagship events like Simply Payments in driving thought leadership and networking. Arunima also highlights AI as the biggest opportunity for CMOs, accelerating execution while stressing that the future of marketing lies in balancing human connection with data-driven decisions.

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Sue-Ann Prentice, CMO of Fluke Corporation, shares why curiosity and continuous learning are essential traits for today’s marketer. She reflects on positioning marketing as the organisation’s growth engine, aligning with sales where “the magic happens,” and the role of flagship events like Accelerate in strengthening customer engagement. Sue Ann also discusses AI as both an opportunity and a challenge, stressing the importance of balancing technology with human creativity.

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Sam Shrager, CMO of BCB Group, shares why the modern marketer must act as an Integrator, aligning brand, sales, product, and compliance. She reflects on building stronger sales-marketing relationships, evolving event strategies to deliver measurable ROI, and why CRM hygiene underpins success. Sam also discusses AI as a creative “starter for ten” and the continued importance of networking as marketing’s most powerful tool.

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Oliver Otto, Head of Marketing for Broadridge in Asia Pacific, reveals how he is redefining marketing’s role in financial services, balancing global brand building with local relevance and scaling impact through close collaboration with sales. He discusses the shift to intimate, high-value events, the rise of AI-driven insights, and why human connection remains the foundation of sustainable growth.

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Euphemia Smith, CMO of AI consultancy Neurons Lab, shares her blueprint for scalable growth, balancing the “dance floor” of hands-on execution with the “balcony” of strategic vision. She unpacks the rise of “tiny teams plus agents,” why branding yourself is the foundation for branding a company, and how optimisation for LLMs is redefining inbound marketing. She also explores cutting through the noise in a crowded AI market, measuring success by outcomes over outputs, and embracing AI-driven change as the CMO role continues to evolve

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Jubin Mehta, Global Marketing Director at Capillary Technologies, shares his forward-thinking approach to modern B2B marketing, from pioneering “generative engine optimisation” to embedding first-principles thinking into every strategy. He discusses why AI’s invisibility will raise the bar for excellence, how marketers can thrive in an era with no room for mediocrity, and the CMO’s role as a growth translator and amplifier in an increasingly connected, AI-driven world.

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Victoria Sampson, Regional CMO at Thomson Reuters APAC, shares how her team is transforming marketing into a strategic growth engine—driven by AI, client-centricity, and bold leadership. She reflects on navigating regional complexity, building future-ready teams, and why today’s CMO must think beyond campaigns to lead business-wide change.
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Om, Head of Marketing at Aaseya, shares his insights on balancing AI-driven scale with human authenticity, and why pipeline integrity, partner alignment, and brand reputation are central to modern B2B success. He also reflects on the CMO’s evolving role as an integrator—and offers practical advice for marketers navigating today’s fast-changing landscape.
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Luca Altieri, VP Marketing of IBM Technology EMEA, shares his global perspective on leading marketing across diverse markets and the evolving role of AI in driving smarter, more personalised campaigns. With a strong focus on client-centricity and aligning closely with sales, Luca highlights what it takes to deliver impact at scale in today’s complex B2B landscape.

He also reflects on his unconventional path to the CMO role and offers thoughtful advice for the next generation of marketing leaders—emphasising curiosity, adaptability, and continuous learning as keys to long-term success.

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Mat Zucker, Chief Marketing Officer and Senior Partner at Prophet, shares his unique dual-role journey—advising clients on marketing strategy while leading Prophet’s own brand and performance efforts. With a background spanning creative writing, advertising, and consulting, Mat unpacks what it means to market at “two speeds” and why content is the lifeblood of modern B2B marketing.

From launching the firm’s bold Wall Street Journal campaign to building tools that empower sales teams, he dives into the strategy behind Prophet’s “Uncommon Growth” positioning, the evolving relationship between brand and demand, and how a growth mindset rooted in curiosity shapes his leadership approach.

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