CMO Chats

Christine Royston, the Chief Marketing Officer at Wrike, explores the critical transition of artificial intelligence from isolated experimentation to a scaled and trustworthy operational reality. Drawing on a career that began on the front lines of Wall Street sales, she redefines the role of the modern CMO through the lens of agility, which she identifies as the single most important word for leaders navigating an environment of rapid shifts. Christine argues that in a crowded AI market, differentiation is won through deep vertical storytelling and functional expertise rather than generic messaging. By advocating for an always-on strategic approach and the rise of hybrid technical marketing roles, she provides a blueprint for building high-performance teams that can pivot in real-time to meet the needs of the increasingly informed and tech-savvy buyer.

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Sophie Pietremont, the Regional Marketing Director for Southern Europe at Zendesk, focuses on maintaining the "human heart" within the rapidly evolving landscape of intelligent customer experience. Drawing on an extensive career at global technology giants like Microsoft, she redefines modern management as the "Antidote" to the friction and burnout caused by high-performance cultures. Sophie argues that the AI revolution must be leveraged to shield agents from routine tasks, allowing them to pivot toward more strategic, high-value human interactions. By architecting a "leadership mosaic" that celebrates local cultural nuances, she champions an inclusive framework designed to bridge the leadership gap and empower the next generation of women in tech.

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Monica-Alexandra Antonescu, who directs Global Customer Marketing at Ivalua, specializes in architecting the internal frameworks necessary to transform successful users into long-term revenue drivers. With a professional background rooted in journalism and political science, she transitions the traditional "brand guardian" role into that of a "commercial orchestrator". Monica-Alexandra contends that SaaS growth in 2026 must move beyond simple acquisition to prioritize structured advocacy and expansion programs. By mastering board-level metrics like ARR and pipeline dynamics, she champions a model where peer-to-peer ecosystems—rather than vendor-led content—become the primary engine for sustainable business impact.

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Mariette Snyman, marketing director for IFS across Australia and New Zealand, specializes in building sustainable marketing engines that bridge the gap between creative storytelling and regional commercial strategy. With over 26 years of experience across global enterprises and high-growth tech, she operates as a strategic "lynchpin" at the intersection of brand building, revenue acceleration, and P&L decision-making. Mariette believes modern B2B marketing must evolve from chasing short-term tactics to developing high-performance systems that prioritize "thinking time," psychological safety, and creative joy to move enterprise buyers and deliver consistent, long-term compound growth.

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Nitika Das, Head of Marketing for India at Dassault Systèmes, leads a strategic team focused on aligning marketing intelligence with the country’s rapid growth momentum. With a career rooted in sales and partner ecosystems, she operates as a "marketing orchestrator" at the intersection of revenue acceleration, long-term brand building, and customer success. Nitika believes modern B2B marketing must shift from short-lived campaigns to high-impact, meaningful programs that cut through content congestion, leverage AI-powered insights, and position technology as a primary enabler for business transformation and national progress.

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Katie Marcham, VP of Marketing at ThoughtSpot, leads EMEA and APJ marketing for a global AI analytics company focused on making data accessible to every business user. With a non-linear career journey and deep experience across hardware and software, she operates at the intersection of pipeline generation, enterprise brand building, and product-led growth. Katie believes modern B2B marketing is about cutting through AI market noise, balancing brand and revenue, and leveraging real-time data and conversational AI to elevate credibility, sharpen decision-making, and drive measurable impact.

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Putney Cloos, Chief Marketing Officer at Bombora, leads marketing for a global B2B data company best known for pioneering intent data. With a career spanning brand management, consulting, financial services, and SaaS, she operates at the intersection of data, revenue, and go-to-market strategy. Putney believes modern marketing leadership is about harnessing high-quality data to power AI-driven growth, balancing brand and demand, and executing with clarity in increasingly complex buying environments.

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Laura Holton, Head of Field Marketing at The Adaptavist Group, leads a globally distributed team focused on executive engagement, community, events, and pipeline acceleration. With experience across both sales and marketing in the technology and Atlassian ecosystems, she operates at the intersection of strategy, sales alignment, and experience-led growth. Laura believes modern marketing leadership is about intentionality, accountability, and trust, prioritising value over volume to drive meaningful commercial impact and sustainable pipeline growth.

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Gabriel Madureira, Chief Marketing Officer at Azion, leads marketing for a platform that enables organisations to build, scale, and secure modern applications. With an engineering background and deep experience in developer-focused technology companies, he operates at the intersection of product, marketing, and go-to-market. Gabriel believes modern marketing leadership is about trust, technical credibility, and purposeful execution, using AI to remove noise while driving real business impact

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Laurence Lepelley, Marketing Director at Nutanix for France and Northwest Africa, leads regional marketing strategy across diverse and fast-evolving markets within the IT industry. With more than a decade of experience, she focuses on building pipeline through close partnership with sales, connecting with senior decision-makers, and using data to deliver relevant, timely engagement. Laurence believes the most effective marketing is rooted in trust, curiosity, and collaboration, driving tangible business outcomes rather than marketing activity alone.

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