Suzana Ristevski, Chief Marketing Officer for Australia and New Zealand at Google, discusses how AI, collaboration, and customer advocacy are shaping the next era of marketing. She shares why growth remains the CMO’s ultimate mandate, how AI enables deeper customer understanding and personalisation, and why breaking silos is key to success. Suzana also reflects on marketing’s evolving role as a connector across functions—and encourages leaders to stay curious and embrace the opportunities of leading both humans and AI.

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Phesephony Naidoo, Marketing Director for ANZ at Concentrix, highlights brand, demand, and customer experience as marketing’s core pillars. She points to data as today’s biggest opportunity, urges clarity in value propositions, including knowing what not to do, and envisions a future where marketing earns its seat at the C-suite table. Her advice: stay curious and embrace diverse paths in the age of AI.

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Vivienne Horsfall, Director of Field Marketing, APJ at Transmit Security, shares why authenticity, empathy, and orchestration are at the heart of modern marketing leadership. She reflects on breaking down silos by blending fraud prevention with customer identity, and how executive roundtables create real pipeline impact when sales and marketing align. Vivienne also highlights the growing challenge of cutting through today’s noise, stressing that “generic marketing is dead” and urging leaders to master each step, build human connections, and make empathy their superpower in navigating today’s fast-changing landscape.

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Arunima Mehta, Head of Global Brand Marketing at FSS, shares why success today is defined by action, not campaigns. She reflects on fragmented buyer journeys, the need for always-on engagement, and the impact of flagship events like Simply Payments in driving thought leadership and networking. Arunima also highlights AI as the biggest opportunity for CMOs, accelerating execution while stressing that the future of marketing lies in balancing human connection with data-driven decisions.

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Sue-Ann Prentice, CMO of Fluke Corporation, shares why curiosity and continuous learning are essential traits for today’s marketer. She reflects on positioning marketing as the organisation’s growth engine, aligning with sales where “the magic happens,” and the role of flagship events like Accelerate in strengthening customer engagement. Sue Ann also discusses AI as both an opportunity and a challenge, stressing the importance of balancing technology with human creativity.

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Sam Shrager, CMO of BCB Group, shares why the modern marketer must act as an Integrator, aligning brand, sales, product, and compliance. She reflects on building stronger sales-marketing relationships, evolving event strategies to deliver measurable ROI, and why CRM hygiene underpins success. Sam also discusses AI as a creative “starter for ten” and the continued importance of networking as marketing’s most powerful tool.

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Oliver Otto, Head of Marketing for Broadridge in Asia Pacific, reveals how he is redefining marketing’s role in financial services, balancing global brand building with local relevance and scaling impact through close collaboration with sales. He discusses the shift to intimate, high-value events, the rise of AI-driven insights, and why human connection remains the foundation of sustainable growth.

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Euphemia Smith, CMO of AI consultancy Neurons Lab, shares her blueprint for scalable growth, balancing the “dance floor” of hands-on execution with the “balcony” of strategic vision. She unpacks the rise of “tiny teams plus agents,” why branding yourself is the foundation for branding a company, and how optimisation for LLMs is redefining inbound marketing. She also explores cutting through the noise in a crowded AI market, measuring success by outcomes over outputs, and embracing AI-driven change as the CMO role continues to evolve

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Jubin Mehta, Global Marketing Director at Capillary Technologies, shares his forward-thinking approach to modern B2B marketing, from pioneering “generative engine optimisation” to embedding first-principles thinking into every strategy. He discusses why AI’s invisibility will raise the bar for excellence, how marketers can thrive in an era with no room for mediocrity, and the CMO’s role as a growth translator and amplifier in an increasingly connected, AI-driven world.

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Victoria Sampson, Regional CMO at Thomson Reuters APAC, shares how her team is transforming marketing into a strategic growth engine—driven by AI, client-centricity, and bold leadership. She reflects on navigating regional complexity, building future-ready teams, and why today’s CMO must think beyond campaigns to lead business-wide change.
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