Edyta Malesza-Malatrat, CMO of Symfonia, sees the modern marketer as a balanced strategist who unites commercial discipline with creative ambition. Shaped by early training at Procter & Gamble and global leadership roles at Cisco and SAP, she brings a holistic view of marketing that goes far beyond communications. For Edyta, true value lies in proving marketing’s impact beyond narrow lead metrics, ensuring the long-term power of brand is recognised across the business. She believes the future of marketing hinges on mastering the delicate balance between creativity and efficiency, nurturing both as essential forces for differentiation. As AI reshapes content, search, and customer behaviour, she views it as a catalyst that must work alongside human judgement. In her leadership at Symfonia, Edyta champions autonomy, accountability, and a team-first mindset, proving that the strongest marketing comes from empowered people with the freedom to think boldly and act with clarity.

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