Evelyn Swaim, VP of Global Growth Marketing at Seismic, brings a clear view of what modern marketing must deliver: accountable growth, customer-centred engagement, and a demand engine powered by data and AI. She speaks to the importance of balancing intelligent automation with strategic focus, ensuring teams move fast without losing sight of substance. Evelyn also highlights how today’s marketing leader now shapes the entire customer lifecycle, from first touch to retention, and why intentional storytelling, trusted brand foundations, and well-curated customer experiences remain essential in a digital-first market.

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