Nitika Das, Head of Marketing for India at Dassault Systèmes, leads a strategic team focused on aligning marketing intelligence with the country’s rapid growth momentum. With a career rooted in sales and partner ecosystems, she operates as a "marketing orchestrator" at the intersection of revenue acceleration, long-term brand building, and customer success. Nitika believes modern B2B marketing must shift from short-lived campaigns to high-impact, meaningful programs that cut through content congestion, leverage AI-powered insights, and position technology as a primary enabler for business transformation and national progress.

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Katie Marcham, VP of Marketing at ThoughtSpot, leads EMEA and APJ marketing for a global AI analytics company focused on making data accessible to every business user. With a non-linear career journey and deep experience across hardware and software, she operates at the intersection of pipeline generation, enterprise brand building, and product-led growth. Katie believes modern B2B marketing is about cutting through AI market noise, balancing brand and revenue, and leveraging real-time data and conversational AI to elevate credibility, sharpen decision-making, and drive measurable impact.

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Putney Cloos, Chief Marketing Officer at Bombora, leads marketing for a global B2B data company best known for pioneering intent data. With a career spanning brand management, consulting, financial services, and SaaS, she operates at the intersection of data, revenue, and go-to-market strategy. Putney believes modern marketing leadership is about harnessing high-quality data to power AI-driven growth, balancing brand and demand, and executing with clarity in increasingly complex buying environments.

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Laura Holton, Head of Field Marketing at The Adaptavist Group, leads a globally distributed team focused on executive engagement, community, events, and pipeline acceleration. With experience across both sales and marketing in the technology and Atlassian ecosystems, she operates at the intersection of strategy, sales alignment, and experience-led growth. Laura believes modern marketing leadership is about intentionality, accountability, and trust, prioritising value over volume to drive meaningful commercial impact and sustainable pipeline growth.

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Gabriel Madureira, Chief Marketing Officer at Azion, leads marketing for a platform that enables organisations to build, scale, and secure modern applications. With an engineering background and deep experience in developer-focused technology companies, he operates at the intersection of product, marketing, and go-to-market. Gabriel believes modern marketing leadership is about trust, technical credibility, and purposeful execution, using AI to remove noise while driving real business impact

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Laurence Lepelley, Marketing Director at Nutanix for France and Northwest Africa, leads regional marketing strategy across diverse and fast-evolving markets within the IT industry. With more than a decade of experience, she focuses on building pipeline through close partnership with sales, connecting with senior decision-makers, and using data to deliver relevant, timely engagement. Laurence believes the most effective marketing is rooted in trust, curiosity, and collaboration, driving tangible business outcomes rather than marketing activity alone.

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Karol Holdynski, Marketing and Inside Sales Director for international markets at Webfleet, leads global marketing strategy across regions outside Europe for one of the world’s leading fleet management solutions. With a strong focus on data-informed decision-making, end-to-end thinking, and continuous improvement, he champions marketing that drives real business impact rather than just activity. Karol believes success comes from clear focus, strong collaboration across teams and regions, and making small, consistent improvements that compound into meaningful growth over time.

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Vanessa Gentile, Head of Marketing at Salesforce Switzerland, leads end-to-end marketing strategy at the intersection of brand, demand, and growth. With a strong emphasis on value-driven, customer-centred storytelling, she focuses on cutting through complexity to deliver relevance, clarity, and meaningful market impact beyond pipeline and revenue. Vanessa defines success as marketing that earns a seat at the strategic table, energises teams, and helps customers understand why a brand truly matters.

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Majken Nielsen, Senior Marketing Director for Northern Europe at Salesforce, leads modern marketing with a blend of strategic clarity, technological fluency, and empowered adaptability. Responsible for shaping and executing marketing strategy across eight countries and ten languages, she brings a regional perspective grounded in digital maturity and commercial accountability, with pipeline and progression as clear measures of success. Majken places AI and the “agentic enterprise” at the centre of marketing transformation—driving internal change by “drinking their own champagne” and externally amplifying customer success stories to demonstrate real-world impact. She sees today’s marketing leader as an octopus: adaptable, curious, and capable of enabling autonomous teams to move fast while staying aligned to a shared vision. A strong believer in human–technology collaboration, Majken champions a future where AI handles scale and efficiency, freeing marketers to focus on creativity, innovation, and memorable customer experiences.

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Valeria Balaro, CMO at the technology consultancy Star, approaches modern marketing with a balance of strategic discipline, creativity, and deep curiosity. With an 18-year B2B career spanning financial services, market research, and technology, she leads marketing and new business with a sharp focus on growth, ROI, and relevance—particularly as Star expands from its startup roots to serving complex enterprise organisations. Valeria views marketing and strategy as inherently intertwined, combining analytical rigour with imaginative execution, and sees AI as a critical enabler for doing more with less while preserving space for high-impact creative work. A strong advocate for technology-enabled marketing, she believes the future belongs to curious leaders who collaborate closely with CTOs, stay close to evolving buyer realities, and continuously rethink how marketing creates value.

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