CMO Chats

Oliver Otto, Head of Marketing for Broadridge in Asia Pacific, reveals how he is redefining marketing’s role in financial services, balancing global brand building with local relevance and scaling impact through close collaboration with sales. He discusses the shift to intimate, high-value events, the rise of AI-driven insights, and why human connection remains the foundation of sustainable growth.

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Euphemia Smith, CMO of AI consultancy Neurons Lab, shares her blueprint for scalable growth, balancing the “dance floor” of hands-on execution with the “balcony” of strategic vision. She unpacks the rise of “tiny teams plus agents,” why branding yourself is the foundation for branding a company, and how optimisation for LLMs is redefining inbound marketing. She also explores cutting through the noise in a crowded AI market, measuring success by outcomes over outputs, and embracing AI-driven change as the CMO role continues to evolve

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Jubin Mehta, Global Marketing Director at Capillary Technologies, shares his forward-thinking approach to modern B2B marketing, from pioneering “generative engine optimisation” to embedding first-principles thinking into every strategy. He discusses why AI’s invisibility will raise the bar for excellence, how marketers can thrive in an era with no room for mediocrity, and the CMO’s role as a growth translator and amplifier in an increasingly connected, AI-driven world.

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Victoria Sampson, Regional CMO at Thomson Reuters APAC, shares how her team is transforming marketing into a strategic growth engine—driven by AI, client-centricity, and bold leadership. She reflects on navigating regional complexity, building future-ready teams, and why today’s CMO must think beyond campaigns to lead business-wide change.
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Om, Head of Marketing at Aaseya, shares his insights on balancing AI-driven scale with human authenticity, and why pipeline integrity, partner alignment, and brand reputation are central to modern B2B success. He also reflects on the CMO’s evolving role as an integrator—and offers practical advice for marketers navigating today’s fast-changing landscape.
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Luca Altieri, VP Marketing of IBM Technology EMEA, shares his global perspective on leading marketing across diverse markets and the evolving role of AI in driving smarter, more personalised campaigns. With a strong focus on client-centricity and aligning closely with sales, Luca highlights what it takes to deliver impact at scale in today’s complex B2B landscape.

He also reflects on his unconventional path to the CMO role and offers thoughtful advice for the next generation of marketing leaders—emphasising curiosity, adaptability, and continuous learning as keys to long-term success.

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Mat Zucker, Chief Marketing Officer and Senior Partner at Prophet, shares his unique dual-role journey—advising clients on marketing strategy while leading Prophet’s own brand and performance efforts. With a background spanning creative writing, advertising, and consulting, Mat unpacks what it means to market at “two speeds” and why content is the lifeblood of modern B2B marketing.

From launching the firm’s bold Wall Street Journal campaign to building tools that empower sales teams, he dives into the strategy behind Prophet’s “Uncommon Growth” positioning, the evolving relationship between brand and demand, and how a growth mindset rooted in curiosity shapes his leadership approach.

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Laura Jenkins, APJ Marketing Director at Smartsheet, shares her journey of building a B2B marketing powerhouse across Asia-Pacific. With over 20 years of experience, she dives into leading with empathy, defining success through sales alignment, and the strategy behind Smartsheet’s Summit event series for pipeline growth and content generation.

From brand advertising and user communities to the role of AI and internal alignment, Laura offers a sharp perspective on modern marketing leadership and why the CMO of today is more “conductor” than commander.

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Sreetama Ray, Director of Marketing and Communications, Global at Aon, reflected on her 20-year journey from journalism to leading global marketing across professional services. She shared insights on simplifying strategy, building trust through consistent content, and creating human-centered experiences that cut through digital noise.

Sreetama emphasized the growing role of marketing in driving long-term business value—through personalization, lifecycle influence, and strong alignment with sales. Her advice to future leaders? Stay agile, champion your people, and lead with empathy and clarity.

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Paula Parks, Group VP of Marketing at ServiceNow, reflected on her global career journey and the evolving role of marketing as a true revenue partner. She discussed leading award-nominated campaigns, driving conversion-focused strategies, and empowering teams through AI and cross-functional collaboration.

Paula emphasised the importance of creativity, curiosity, and bold leadership in modern marketing—and encourages future CMOs to be brave, think globally, and meet talent where they are.

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