Ryan Nelsen, CMO at StackAdapt, shares his insights on leading marketing in a programmatic-first world. He discusses the blend of brand and performance marketing, the rise of AI, personalized omnichannel strategies, and the importance of strong sales collaboration. Ryan emphasizes bold campaigns, setting audacious goals, and staying agile to drive both brand awareness and business growth.

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Marie Moynihan, CMO at Zyte, unpacks the evolving role of marketing in a world shaped by data, AI, and developer-first strategies. From building community to redefining attribution, she shares how today’s CMO must be both a rainmaker and a storyteller, balancing pipeline impact with brand growth.

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Modern marketing is about more than messaging—it’s about impact. Alexandra Lewis, CMO at Aon, shares how marketers are becoming strategic partners, using data and AI to navigate risk and drive business forward.

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Marketing today is all about connection and impact! Min Erh Mah, JAPAC GTM Marketing Director at Palo Alto Networks, shares how brand and demand go hand in hand, why marketers must become orchestrators, and how AI is reshaping the future of customer journeys.

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Marketing is about telling the right story and building trust! Donovan Chee, Head of Marketing & Communications at Bureau Veritas, discusses how B2B marketing can rise above the noise with data-driven insights and purposeful branding. He shares his approach to customer engagement, the role of AI, and the power of collaboration in driving marketing success.

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#OrtusClub #KnowledgeSharing #MarketingLeadership #Data #B2BMarketing #Storytelling #Communication

Marketing is all about staying ahead of the curve! Matthew Heath, CMO of Invesco, dives into the power of data, brand differentiation, and customer-first strategies in driving marketing success. He shares his approach to navigating the evolving landscape and how marketers can leverage AI to stay relevant.

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Marketing is a team sport! Eric Herzog, CMO of Infinidat, shares why collaboration and execution are key to business success.

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Lili, Senior Director of Marketing & Impact at Workiva, shared her journey from systems engineering to leading APAC marketing efforts. With 20+ years of experience, she discussed key campaigns like the Accelerate roadshow, the power of cross-team collaboration, and the challenges of shorter attention spans. Lili emphasized the need for agility, data, and AI in marketing, offering valuable advice for marketers to stay adaptable and innovative.

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Brett Chester, CMO at Objective, shares his perspective on marketing’s role in driving growth, innovation, and customer engagement. He discusses the impact of AI on marketing, the importance of authenticity, and how a collaborative approach to account-based engagement is shaping the future of marketing.

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Cate Mills, Marketing Director at Trellix, shared her journey from event management to leading a customer-first ABM strategy. She highlighted its impact on resource efficiency, cross-department collaboration, and customer relationships, while discussing the challenges of reduced budgets and the role of AI in driving efficiency and creativity.

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