CMO Chats

Marketing is a team sport! Eric Herzog, CMO of Infinidat, shares why collaboration and execution are key to business success.

#OrtusClub #KnowledgeSharing #MarketingLeadership #Teamwork #B2BMarketing

Lili, Senior Director of Marketing & Impact at Workiva, shared her journey from systems engineering to leading APAC marketing efforts. With 20+ years of experience, she discussed key campaigns like the Accelerate roadshow, the power of cross-team collaboration, and the challenges of shorter attention spans. Lili emphasized the need for agility, data, and AI in marketing, offering valuable advice for marketers to stay adaptable and innovative.

#CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Brett Chester, CMO at Objective, shares his perspective on marketing’s role in driving growth, innovation, and customer engagement. He discusses the impact of AI on marketing, the importance of authenticity, and how a collaborative approach to account-based engagement is shaping the future of marketing.

#CMOChats #OrtusClub #KnowledgeSharing #Marketing

Cate Mills, Marketing Director at Trellix, shared her journey from event management to leading a customer-first ABM strategy. She highlighted its impact on resource efficiency, cross-department collaboration, and customer relationships, while discussing the challenges of reduced budgets and the role of AI in driving efficiency and creativity.

#CMOChats #ABMStrategy #EventManagement #OrtusClub

Imran Hussain, Director of Global Marketing Strategy at INSIGHTEC, shares insights on marketing’s role in commercial growth, global expansion, and patient engagement. He discusses innovation, AI’s impact on marketing, and the importance of a learning-driven culture.

#CMOChats #MarketingStrategy #BrandAwareness #AI #OrtusClub

Stefano Marrone, Fractional CMO at Siebert Financial, shares insights on brand revitalization, AI’s impact on marketing, and aligning sales with strategic engagement. He also discusses the evolving role of CMOs and the importance of networking in career growth.

#CMOChats #MarketingStrategy #BrandAwareness #OrtusClub

Lisa Ortner-Ghouze, Head of Marketing at Standard Chartered Bank, shares insights on being a true business partner, overcoming ROI challenges, and leveraging exclusive B2B engagements. She also offers career advice on navigating corporate politics and understanding your industry.

#CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Jason Winston, Senior Marketing Director at Wow Business, discussed aligning sales and marketing, supporting SMBs, and leveraging AI to drive customer consideration and meaningful connections in a competitive broadband market.

#CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Kelly Hopping, Chief Marketing Officer at Demandbase, shared her journey from engineering to marketing, emphasizing pipeline optimization, rebranding, and the importance of sales-marketing alignment to meet evolving industry demands.

Atul Sharma shares his approach to modern B2B marketing at CockroachDB, centring on revenue, recognition, and relationships. As a seasoned tech marketer, he likens effective marketing to "building a house", needing both a solid foundation and a warm, secure environment for the brand to engage customers.