CMO Chats

Evihn Vaszily, Illumina’s Global Manager of Omni-channel Marketing, emphasizes the need for adaptable, account-based strategies and effective use of first-party data in response to tighter privacy regulations. He sees AI as a tool to enhance efficiency and believes in creating a seamless customer journey that feels unified across channels.

Luca Destefanis, Vice President of Global Marketing Campaigns and Digital at Kyndryl, discusses Kyndryl's strategic approach to marketing, highlighting campaigns centered on customer impact, brand consistency, emotional connection, and experiential activation, all while balancing creativity, ROI, and authentic storytelling in global markets.

Marni Puente is the SVP/Chief Marketing Officer at SAIC. She focuses on building a growth marketing capability which involves transitioning from general awareness and brand-building to implementing account-based and deal-based marketing to directly drive revenue.

Heidi Bullock is the Chief Marketing Officer at Tealium. Originally a molecular biologist, she highlighted how her scientific background informs her structured approach to marketing, focusing on translating complex ideas for broader audiences. Now as CMO of Helium, she emphasises clear communication of value to customers and places a premium on data-driven personalisation, leveraging Helium’s Customer Data Platform (CDP) to streamline customer interactions.

Natalie Truong is the Chief Marketing Officer ay EY Oceania. She is a creative and bold marketing leader known for her relentless curiosity and ability to challenge the status quo. She fosters high-performing teams that embrace disruption, utilizing an inclusive and courageous leadership style to inspire action. Passionate about learning and development, Natalie is dedicated to transforming her team members into better marketers through continuous growth and a fun work environment.

Tyler Lessard, Chief Marketing Officer at TechnologyAdvice, shares insights on building a world-class brand and creating a scalable demand engine to elevate business growth. He also leads the Marketing Insiders media brand and community, driving innovation in the marketing space.

Thomas McGrath is the Director of Content, Digital Marketing & PR at Nexthink. He is a seasoned tech marketing professional with over 11 years of experience (predominantly in leadership roles). He is also the founder and co-host of the industry-leading DEX Show podcast, where he discusses the latest advancements in digital workplace experience with top industry experts. Throughout his career, he spearheaded innovative content marketing initiatives, from developing full-scale video and television ads to establishing Nexthink's thought leadership platform, DEX Hub.

David Keene is the Chief Marketing Officer for Europe at Wipro, leading all aspects of regional marketing, strategy, planning, sales enablement, and demand, reporting directly to the regional CEO and global CMO. He is in charge of orchestrating marketing strategy aligned to country-specific P&L targets, driving bookings, margin, and revenue growth across six geographic regions. He achieves revenue impact by innovating around a centralised marketing services hub that oversees assets, services, events, alliances, and campaign flow.

Victoria Perea-Usher is the Vice President of Marketing Communications Europe at JCB International. With over 18 years of experience in the payments industry, Victoria is a results-focused, highly driven and passionate strategic marketer. She specialises in end-to-end business to business marketing, with a proven track record of delivering innovative and impactful solutions that drive brand growth, customer engagement, and loyalty.

Jonathan Kriner is the Head of Ad Growth Marketing at Roku. He is a people-focused business and marketing leader with a background in high-growth and fast-moving industries.