Farzeen Quadir-Hegde is the Head of Marketing of ASUS Systems Business Group. With over 18 years of B2B and B2C marketing experience across Consumer Electronics, IT and Distribution industries she is an experienced leader with people driven focus and diversity.

Bibhuti Bhusan Routray, the Head of Marketing for CSM Technologies talks about how to create impactful marketing campaigns that captivate audiences. Armed with an MBA and a deep understanding of business and finance, he has successfully led digital campaigns for emerging companies in India. Beyond marketing, Bibhuti co-founded Standpoint India to promote democracy and public service, and serves as a Stanford Seed consultant, helping entrepreneurs in developing regions. His innovative strategies ensure your brand stands out in the digital landscape.

Ben Preston, Chief Marketing Officer (CMO) at WeMoney discusses how digital marketing, data analytics, and customer insights allow him to create impactful campaigns that resonate with WeMoney's audience.

Peter Yorke, SVP of Marketing at SunTec Business Solutions, brings 34 years of experience in Marketing and Communications. As a key member of the Leadership Team, he oversees marketing strategies for SunTec, a niche financial services company specializing in relationship-based pricing and billing solutions.

Episode Highlight Lessons:

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/

#cmochats #youtube #spotify #businessadvicedaily #marketing #marketinginnovation #brandawareness #contentstrategy

Le Gammeltoft, Chief Marketing Officer & Interim CCO of Netcompany, discusses human-centric and purpose-driven marketing, promoting diversity in tech through campaigns, and challenges in scaling brand recognition.

Episode Highlight Lessons

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Learn insider knowledge by listening to our podcast. Find the full video interview here https://youtu.be/4T0Uy7E638U

Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/

#cmochats #youtube #spotify #businessadvicedaily #marketing #marketinginnovation #digitaltransformation #tech

Cath Brands, Chief Marketing & Innovation Officer of Flintfox, discusses the role of good storytelling in marketing, the significance of measuring marketing effectiveness, and the use of AI in creating marketing content. 

Episode Highlights

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Learn insider knowledge by listening to our podcast. Find the full video interview here https://youtu.be/0tKut7Kdgd0

Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/

#CMOChats #OrtusChats #knowledgesharing #IoTEcosystem #MarketingInnovation #GenAI

Steve Statler, CMO of Wiliot, talks to The Ortus Club’s Sabrina Manansala about the Internet of Things connecting everyday objects, building new market categories and industry standards, and how generative AI enhances marketing efficiency.

Episode highlights

Connecting the Unconnected: Discover how the Internet of Things is expanding beyond expensive items to everyday objects like food and clothing.

Energy Efficiency Revolution: Learn about the battery-free technology that powers long-lasting IoT devices.

Supply Chain Transformation: See how real-time tracking can enhance efficiency and reduce carbon footprints.

Strategic Marketing Focus: Understand the importance of category building, climate initiatives, and food safety in marketing strategies.

Communicating with Diverse Audiences: Explore the challenge of addressing multiple messages to varied constituencies.

Leading with Thought Leadership: Find out how creating standards and SEO efforts position a company as an industry leader.

The Future of Marketing: Dive into the role of generative AI in creating efficient and respectful marketing campaigns.

The Power of Communication: Realise the significance of aligning value propositions and messaging within the company and its ecosystem.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Learn insider knowledge by listening to our podcast. Find the full video interview here https://youtu.be/rLHp_b6oDVE

Subscribe to our CMO Chats Newsletter:

https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#CMOChats #OrtusChats #knowledgesharing #IoTEcosystem #MarketingInnovation #GenAI

Courtney Scales, Global Director of Marketing Operations & Campaigns of Reapit, talks to The Ortus Club’s Sabrina Manansala about the importance of a standardised marketing framework, the impact of digital transformation, and strategies for cross-department collaboration.

Episode highlights

Adapting to Change: Learn how to stay ahead in a rapidly evolving marketing landscape.

Customer Empathy: Understand the importance of truly empathising with customers for better marketing strategies.

Collaborative Efforts: Discover the power of cross-department collaboration in executing successful campaigns.

Data Utilisation: Explore the significance of using data effectively to enhance customer experiences.

Framework for Growth: Learn how to standardise processes for optimising team performance and business growth.

Innovative Campaigns: Gain insights into the creation and execution of innovative marketing campaigns.

Overcoming Challenges: Look at the diverse challenges faced in marketing, from data fragmentation to achieving seamless customer journeys.

Future Trends: Understand the future of marketing with a focus on hyper-personalisation and customer feedback loops.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders.

Learn insider knowledge by listening to our podcast. Find the full video interview here: https://youtu.be/dcPKATwdajU

Subscribe to our CMO Chats Newsletter:

https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/

#CMOChats #OrtusChats #knowledgesharing #MarketingLeadership #DataDrivenMarketing #CustomerEmpathy

Isaac Lai, Global Head of Marketing at ThreeTrader, talks to The Ortus Club’s Sabrina Manansala about being distinctive, the impact of generative AI, and balancing short-term and long-term strategies.

Episode highlights

Innovative Campaign Strategies: Explore how innovative marketing campaigns, like the launch in South Korea, can create significant milestones for companies.

Balancing Short and Long-Term Goals: Learn the importance of simultaneously working on both short-term promotional campaigns and long-term foundational strategies.

Leveraging Local Influencers: Discover the impact of collaborating with local influencers and finance creators to boost brand awareness in new markets.

Navigating New Markets: Understand the challenges and strategies involved in entering and establishing a presence in new geographic markets.

Cultivating Company Culture: Delve into the importance of hiring the right people and fostering a positive company culture for sustained growth.

Staying Ahead of Competitors: Learn the significance of being distinctive in a crowded market to stay ahead of competitors.

Future of Marketing: Gain insights into the potential future of marketing, particularly the balance between efficiency and creativity with the rise of generative AI.

Advocacy in Leadership: Appreciate the role of advocacy in leadership, emphasising the importance of advocating for your brand, processes, and people.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career pieces of advice from these leaders.

Learn insider knowledge by listening to our podcast. Find the full video interview here: https://youtu.be/vi0EwQoZeGI

Subscribe to our CMO Chats Newsletter:

https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/

#cmochats #youtube #spotify #businessadvicedaily #marketing #marketinginnovation #brandstrategy #generativeAI

Kaio Philipe,  Chief Business and Marketing Officer at Inter&Co., talks to The Ortus Club’s Marcella Tortora about building brand love, focusing on growth, and innovative media strategies.

Episode highlights

Journey to Marketing Leadership: Discover Kaio Philipe's inspiring journey from LatAm to becoming the CMO of Inter&Co., and how his multicultural background shaped his career in marketing.

Understanding Brand Love: Learn about the concept of brand love, and how positive mentions, excellent customer service, and community engagement contribute to building a beloved brand.

Growth Strategies: Explore Kaio's dual focus on brand love and growth, and how targeting the right audience with justified lifetime value drives sustainable growth.

Innovative Marketing Campaigns: Get insights into successful marketing campaigns like the naming rights of the Inter&Co. Stadium in Orlando and creative guerrilla marketing tactics like wrapping a Cybertruck in Miami.

Resource Allocation: Understand the challenges of resource allocation in marketing, and how even companies with large budgets need to strategically pick their battles for maximum impact.

Product-Driven Marketing: Learn why Kaio believes that a strong product foundation is crucial for successful marketing and how it naturally fuels creativity and customer engagement.

Future of Marketing: Hear Kaio's predictions for the future of marketing, emphasising the shift towards mobile and screen-based advertising, and the decline of traditional linear TV.

Advice for Marketing Leaders: Gain valuable career advice for marketing leaders, including the importance of trusting your team, hiring skilled people, and balancing data-driven decisions with gut instincts.

As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO.

The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career pieces of advice from these leaders.

Learn insider knowledge by listening to our podcast. Find the full video interview here: https://youtu.be/bQF_ip7bKuk

Subscribe to our CMO Chats Newsletter:

https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/
#cmochats #youtube #spotify #businessadvicedaily #marketing #BrandLove #MarketingInnovation #DigitalBanking